Consumer Packaged Goods

The consumer packaged goods (CPG) industry is all about speed. The largest market share is won by those that deliver most quickly on consumer demands. Hence product lifecycles are compressed and getting shorter. At the same time, consumer demands are trending towards personalization, placing significant strain on R&D teams to do more, faster.

Using modeling and simulation to guide R&D projects significantly accelerates product development, from understanding the lather properties of a new shampoo to quantifying the permeability of dyes in a beauty care product. Companies can focus their laboratory experiments on more promising candidates that are more likely to meet consumer expectations.