Meet consumer demand for ‘healthier’ while delivering on product transparency and sustainability initiatives
There has been a global shift towards products and services that aim to help the consumer live a healthier and more sustainable lifestyle. From fitness trackers to gluten-free and from nutraceuticals to organic food, consumers are more invested emotionally and intellectually with the brands they buy. With finger-tip access to an incredible amount of 'big data, social opinion, and reviews, consumers have likely formed an opinion on your store or your product before ever coming into physical contact with it. Consumers will reward a product's transparency if they demonstrate to the consumer how the product can help them live a more sustainable life from a health perspective.
To capitalize on these trends, Food and Beverage Consumer Packaged Goods (CPG) companies must meet the increasing consumer demand for healthier products, drive product transparency and quality throughout the portfolio and reduce inefficiency within the manufacturing and supply chain functions.
Dassault Systèmes delivers on premise or on cloud Industry Solution Experiences based on the 3DEXPERIENCE Platform for Food and Beverage CPG companies to leverage a digital solution to: