Consumer behavior and preferences are shifting faster than ever and companies must react quickly to deliver meaningful innovation on short timelines
In a competitive marketplace, CPG brand manufacturers and retailers must create differentiated product experiences. The goal is to capture insights from consumers and translate those into brand innovation and retail experiences that will result in higher satisfaction and loyalty. By keeping consumers at the heart of innovation and responding to marketing trends with speed, CPG brand manufacturers and retailers can create the products and merchandising strategies that will consistently win consumers' hearts and minds. Investing in the consumer experience is mutually beneficial, customers get innovation, they get their needs addressed and they get an enjoyable experience. On the flip side, brands and retailers get a positive perception, higher customer loyalty, referrals and ultimately higher profitability.
Approach innovation from a consumer perspective:
Move beyond simply selling products to providing compelling brand experiences.
Drive differentiation by incorporating consumer insights and trends.
Provide the product and company transparency that consumers are seeking.
With access to social networks, product reviews, and company information, consumer preferences are changing faster than ever. Only by improving internal collaboration can companies drive the timely innovation that can deliver on what consumers are looking for.
The 3DEXPERIENCE® platform enables CPG brand manufacturers and retailers to go from concept to consumer in one virtual environment. This integrated digital experience removes the internal silos that can slow down innovation while simulating a consumer perspective throughout the design and delivery process.
Learn more about how our industry solution can help you accelerate and optimize CPG product innovation and strengthen competitive advantage