What's New in 3DEXCITE R2019xMarketing in the Age of Experience
3DEXCITE completes the holistic approach the 3DEXPERIENCE® Platform takes from concept-to-consumer or, CAD to marketing asset. In the experience economy, great products are no longer enough, and clients expect to be thrilled with compelling, memorable and personalized marketing experiences at every touch-point along their purchasing journey.
With 3DEXCITE’s solutions, marketers and agencies can create and contextualize content for end-consumer experiences by packaging them for distribution and activation or, ‘PLAY’. With an efficient production workflow, users create interactive product experiences for multi-channel usage, including VR, and 2D, high-resolution CG images to feed global product marketing campaigns.
Marketing Content Animatoron cloud on premiseEnhance interactive experiences with virtual characters, large scale environments and dynamic physics.Discover the roleclose
Marketing Content Animatoron cloud on premise
Enhance interactive experiences with virtual characters, large scale environments and dynamic physics.
- Reuse a real-time virtual universe and planet environments with Earth and Moon topographical data, driven by date.
- Create and customize virtual characters with animations to interact with the product and visualize its functions.
- True-to-life physics enables accurate object behavior, gravity, collision detection and external forces.
Marketing Content Artiston cloud on premiseCreate content that provides context for 3D products in sales and marketing campaigns.Discover the roleclose
Marketing Content Artiston cloud on premise
Create content that provides context for 3D products in sales and marketing campaigns.
- Create a wide range of materials for web, VR and print.
- Create stickers and logos to add branding to any product experience.
- Design and style human characters and their behavior.
- Image-based lighting and HDRs create realistic ambiance.
- Use content created in 3rd party software to contextualize scenes.
Marketing Experience Artiston cloud on premiseGive artists the tools to create real-time marketing experiences for interactive touch points.Discover the roleclose
Marketing Experience Artiston cloud on premise
Give artists the tools to create real-time marketing experiences for interactive touch points.
- Enhance products with environments, lighting, cameras and behaviors to create an appealing and realistic scene.
- Artistically refine products and other content in an experience context.
- Optimize experiences for the targeted marketing scenarios to generate maximum impact.
Marketing Experience Revieweron cloud on premiseLet creative directors, marketers and stakeholders review marketing experiences directly in 3DPlay.Discover the roleclose
Marketing Experience Revieweron cloud on premise
Let creative directors, marketers and stakeholders review marketing experiences directly in 3DPlay.
- Review interactive marketing experiences without the need for an author role.
- Provide feedback and approval at all stages of interactive marketing experiences creation.
- Ensure the on-time delivery of approved interactive marketing experiences using a transparent 3D production pipeline.
- Present the interactive marketing experiences to visitors or customers in kiosk or event environments.
Marketing Experience Scripteron cloud on premiseBuild custom User Interfaces, behaviors and advanced interactions for marketing experiences.Discover the roleclose
Marketing Experience Scripteron cloud on premise
Build custom User Interfaces, behaviors and advanced interactions for marketing experiences.
- Use the 3D UI or display prepared HTML elements to build 2D and 3D user interfaces for marketing touchpoints and VR experiences.
- Create custom behaviors, advanced interactions and storylines through scripting.
- VR-specific behaviors are available for use, including teleportation, manipulation and ray picking, with additional support for various controllers (e.g. keyboards, game pads or VR sensors).
Marketing Media Produceron cloud on premiseCreate premium marketing content for image-based marketing campaigns.Discover the roleclose
Marketing Media Produceron cloud on premise
Create premium marketing content for image-based marketing campaigns.
- Achieve lifelike lighting and product appearance with Global Illumination based on Stellar rendering technology.
- Batch process high fidelity images for efficient content production.
- An AI denoiser provides stunning render performance to produce state-of-the art visual quality in massively reduced time.
Marketing Model Processoron cloud on premiseAutomate data preparation to create an optimized engineering model for use in marketing experiences.Discover the roleclose
Marketing Model Processoron cloud on premise
Automate data preparation to create an optimized engineering model for use in marketing experiences.
- Automate the transformation of engineering/product data to generate a prepared product for Marketing Experiences.
- Maintain digital continuity by connecting engineering & design processes to product marketing.
- Protect intellectual property by removing engineering features & sensitive information.
- Reduce the time-to-market for marketing content.
- Standardize the data preparation operations to produce a marketing models for various media channels.
Marketing Promotion Artiston cloudLeverage cloud rendering to create photo-quality images, based on 3D data, in the browser, anytime on any device.Discover the roleclose
Marketing Promotion Artiston cloud
Leverage cloud rendering to create photo-quality images, based on 3D data, in the browser, anytime on any device.
- Connect and continue working, anytime and anywhere, with no client installation
- Staging of products has been simplified through a web browser
- Managed cloud render service within the 3DEXPERIENCE platform
- With the power of cloud, users create value anytime but pay only when render.
- Boost your image production thanks to nearly linear scalability
- Enhance the visual quality and realism of image content, powered by Stellar precise technology
- Harmonize brand perception through look & feel consistency across 2D and 3D experiences