3DEXCITE Suite
A rigid and linear journey from development to market becomes a dynamic, fast-paced process.
Built for Scalable Flexibility
The 3DEXCITE Suite makes it easy to turn existing product engineering data into high-quality, photorealistic and precise innovative customer experiences for a range of use cases across industries. It delivers accurate, interactive and moving content that reflects the real product and all its options in a new dynamic and personalized way that new generations expect today.
By simplifying asset creation, it speeds up time to market and supports better collaboration across teams and partners. Built-in tools ensure consistency, compliance, and control at every step, making workflows more efficient and product presentations more compelling.
Visualize & Commercialize with 3DEXCITE Suite
- Access
- Create
- Show

Access
Access is an online application built on the Commercial Virtual Twin, enabling CGI experts to receive the correct 3D model configurations in formats like USD, GLTF, or FBX. It supports the creation of end-user experiences including: Spatial, VR, AR, WebGL, CGI movies, and ATL images.
Key Capabilities:
- Secure, controlled access to commercial twins
- Twins in the right format for any use
- Easy request & approval via dashboard
- Traceable process improves data quality

Create
Create is an online application that allows users without expert knowledge to produce bespoke, high-quality images and movies. It is ideal for marketing (e.g., accessories, dealer marketing), external communication (social media, email), internal communication (reviews, briefings), and e-learning (WBT content).
Key Capabilities:
- Empower non-experts to generate Content
- Ensure Brand consistency
- Turn content creation into a revenue opportunity

Show
Show is an API designed to deliver personalized visualizations for web, dealership, and showroom configurators, as well as dynamic personalized videos. It offers real-time hero views, personalized streams, and content-on-the-go.
Key Capabilities:
- Render Mass Content for the Web Configurator
- Stream Commercial Twins in Web- or Dealership solutions
- Dynamic Video engine for personalized Content to Go
- Personalized automated Brochures
- Deliver scalable, amazing product showcases
Unique Benefits
Shortcut To Value
Benefit from a streamlined approach, eliminating the need for custom-built processes by using engineering twins. Utilize a single 150% commercial model, ensuring consistency and efficiency across global channels.
Maximize Impact
Enjoy a seamless workflow from start to finish. With Access, leverage lightweight 3D models for efficient handling and integration. Create enables on-demand content generation through an intuitive self-service platform. Finally, Show delivers real-time views, enhancing any experience with dynamic and interactive visualizations.
Minimize Cost
Scale effortlessly to millions of users globally, supported by an efficient Linux-based infrastructure. Deliver up to 20% cost savings on operations while offering on-demand scalability, enabled by a startup process that is five times faster.
Enterprise Grade
Designed with flexibility in mind, the solution ensures high availability and reliability for your operations. It allows you to choose any cloud vendor or even bring your own cloud (BYO Cloud) for maximum adaptability. With a self-healing system and real-time monitoring, it provides robust performance and seamless service continuity.
Shift Happens: Be Nonlinear | Webinar
Discover how AI and Virtual Twin tech are transforming commercialization—moving from static launches to dynamic, data-driven go-to-market strategies built for speed and scale.
Live | English | 1H
September 23, 2025
3:00 PM - 4:00 PM (your local time)
Relevant Services
At Lexus, we promise our customers "Experience Amazing". With our Lead CGI Agency, 3DEXCITE, and render-on-demand, we can elevate our digital experience to live up to this promise. The capability for on-demand creation of high-quality CGI assets for Marcoms has proven to be very successful with our bold Lexus NX SUV model: assets have been crafted and delivered with both time and cost savings, while delivering amazing visual quality that our premium customers deserve.
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