Commercial Virtual Twin as a Service

The virtual twin experience extends and improves the concept of a digital twin. While a digital twin typically projects data on a representation, a virtual twin is a dynamic model — allowing users to simulate what-if scenarios, predict future outcomes and orchestrate actions by connecting people and processes. The virtual twin experience combines advanced system representations or 3D models, data from various sources, people and processes into a single collaborative space — providing rich context and insights to transform ideas into opportunities.

To create a virtual twin that accurately represents a physical object or environment, you will need:

• Digital models or assets such as 3D models, CAD designs, or digital representations
• Data acquisition tools like sensors, scanners, or cameras to gather dimensions, textures, and colors
• Software tools, specifically specialized software for data processing, analysis and virtual model creation
• Computing resources such as high computing power for data processing and rendering
• Expertise and skills in 3D modeling, data analysis, software development and VR/AR technology — complex projects will require a diverse team of specialists.

Here's how to transform a CAD model into a virtual twin experience:

• CAD model creation: Design the object or environment using CAD software to create a detailed 3D model.
• Data preparation: Optimize and simplify the CAD model for virtual twin conversion.
• Conversion process: Use specialized tools to convert the CAD model into a format suitable for VR, AR or simulation.
• Enhancement features: Add textures, animations and interactive elements to enhance realism.
• Integration with the virtual twin: Import the model into the virtual twin environment.
• Testing and iteration: Test and refine the virtual twin to ensure accuracy and functionality.

Software as a Service (SaaS) is a cloud-based service that allows users to log in and use applications over the internet. Common examples include emailing. Industry examples include computer-aided design software, customer relationship management software, manufacturing execution systems software and more. When subscribing to the service, everything is taken care of: The infrastructure, software updates and data will all be based on the service provider's data center.

Virtual Twin as a Service takes this to a much higher level by including the knowledge and know-how of industry experts who create, maintain and evolve your virtual twins. This means that not only do you not have to manage the IT, but a team of in-house experts will also help you develop your customized digital strategy. This approach drastically reduces up-front costs, time and risk to reach your value faster.

Commercial VTaaS streamlines asset creation, allowing rapid iterations without increasing costs. Assets produced can be reused across platforms and repurposed for various marketing channels, maximizing their value. Automation within virtual twin services reduces manual effort, which increases content volume while saving time and cost. Features like hyper-personalization and contextualization enable scalable customization to resonate with specific audiences. Localization capabilities allow content to be adapted for the global market, expanding reach cost-effectively.

Commercial VTaaS is extremely valuable to industries handling configurable products like heavy equipment, helicopters, business jets, luxury cars, trucks, trains, architecture, engineering and construction (AEC) products and luxury yachts. By transforming digital product catalogs into 3D models, customers gain early previews and can be actively involved from the start in defining product specifications, thus enhancing customer experience. This collaborative engagement accelerates decision-making and builds customer loyalty, which increases sales.