What are the trends changing the airports landscape?

Technological and environmental leaps are reshaping the industry, what are they and how will they affect your business?


Retail Activities

How do you improve airport retail experience?


Airports are challenged to create new ways to engage consumers and appeal to their uniqueness. In a world where interactive and virtual reality experiences are the norm, airports would be remiss if they failed to provide consumers a highly realistic immersive shopping environment. By providing this type of experience, airports can deliver a powerful and lasting impression.


According to Nigel Dolby Consulting, missed opportunities in airport shopping and dining could result in up to $35 billion worth of lost sales a year.


Maximizing the media mix to reach the maximum number of consumers can help address this. Airports must ensure they provide consistent branding and messaging throughout the passenger journey.

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Shape the airport of tomorrow

Learn how to optimize existing infrastructures and build the airport of the future: