What are the trends changing the airports landscape?

Technological and environmental leaps are reshaping the industry, what are they and how will they affect your business?


Retail Activities

How do you improve airport retail experience?


Airports are challenged to create new ways to engage consumers and appeal to their uniqueness. In a world where interactive and virtual reality experiences are the norm, airports would be remiss if they failed to provide consumers a highly realistic immersive shopping environment. By providing this type of experience, airports can deliver a powerful and lasting impression.


According to Nigel Dolby Consulting, missed opportunities in airport shopping and dining could result in up to $35 billion worth of lost sales a year.


Maximizing the media mix to reach the maximum number of consumers can help address this. Airports must ensure they provide consistent branding and messaging throughout the passenger journey.

Hartsfield-Jackson… and other airports like ours will always be looking for opportunities to make our best better and take the passenger experience to new heights.

Dawn Gregory
Director of Innovation and Performance, Hartsfield-Jackson

Growing traffic

How do you manage airport traffic growing faster than infrastructure can keep pace?


Passenger and cargo air traffic are estimated to grow substantially through 2037. Air traffic infrastructure will follow suit and is expected to grow and modernize to meet airline and passenger demand. Is airport infrastructure able to meet this congestion of people and aircraft?


Adding new terminals and airport infrastructure takes years of planning and construction so airports require a plan to manage this increase in traffic in the meantime. Technology enables airport operators to find new ways to support expected growth to meet passenger and cargo traffic. And, an improved passenger experience is a hallmark marketing strategy of the airports of tomorrow. Busy markets with multiple airports have the most to gain by appealing to the airlines customer.


Forward-looking facilities, like the world’s busiest airport, Hartsfield-Jackson Atlanta International, exploit digital technologies to enhance the end-to-end travel experience.

Virtual Twin Experiences are transforming how facilities are designed, operated, and maintained. Using Virtual Twin Experience in airport facility management is estimated to generate significant maintenance costs reduction.

Dassault Systèmes < Aerospace and Defense < Isaac Benzaquen
Isaac Benzaquen
Airport Experience Industry Solution Director, Dassault Systèmes

Infrastructure & Maintenance

How do you optimize airport infrastructure and maintenance capabilities?


Most airport infrastructures are aging and have struggled with the boom of traffic around the world. According to IATA analysts, airlines, passengers and cargo need safe, functional and affordable airport infrastructure for their operations to thrive. Global airport infrastructure development is expecting to represent a US$1.2-1.5 trillion spending by 2030.


To do maintenance properly, they need to identify failure cause–effect, recognize when maintenance levels are beginning to deteriorate, make informed short and long-term decisions about maintenance and be knowledgeable about repair techniques. They also need to be able to address special considerations related to their airport's operating environment.


The Operations and Maintenance divisions must execute tasks round the clock, and as both divisions’ tasks are interdependent, it is imperative that team members can effectively work together towards common goals. As most tangible assets are spread across different environments, the airports must actively monitor these assets to maintain them at an optimal level of use and ultimately enhance the passenger experience

Becoming a smart airport is not about technology per se. It’s about how airports apply data generated by sensors that are part of a smart airport’s infrastructure.

Aneil Patel
Air Policy Vice President of Washington, DC-based Airports Council International (ACI)

Operation Agility

How do you improve operation agility?


Airports are facing significant increase of air traffic. It is crucial for airports to guarantee smooth airport operations without additional delays. As a result, Airports must optimize their operations and flexibility is becoming key in order to adapt faster to unexpected situations. We could overcome this business downturn with a strong collaboration between all airport stakeholders. They must come together to meet these unprecedented challenges. Quick decision-making and stakeholder collaboration are becoming crucial factors for effective change.


Airports need greater flexibility to adapt to emerging new regulations.


Looking to the future, airports must assess their overall experience and rethink their operational models to keep costs down. Airport executives need a holistic view on how specific adjustments decided in operations will affect the entire airport. This adjustments need to help the airport to operate more efficiently, be more effective, and be more agile.

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Shape the airport of tomorrow

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