Marketing Content Creation

Define & Create content to support a robust go-to-market strategy

With 3DEXCITE Marketing Content Creation, artists, agencies and OEMs can efficiently create multi-channel marketing assets in a collaborative business environment. Connection to Design & Engineering information is enabled by the 3DEXPERIENCE® Platform. It provides instant access to product data that ensures digital continuity at all times. Increased visibility keeps all stakeholders informed to improve cross-departmental alignment. Users achieve efficiencies in marketing experience production, go-to-market tactics & business analytics from one single-source-of-truth.

The 3DEXPERIENCE® Platform guards data with enterprise-level IP protection, for a secure environment that has earned the trust of influential brands.

Key Benefits

Operational savings included: Compelling experiences no longer require a series of disconnected software pipelines. They can now be delivered across all touch points through tools that are powered by a single, holistic platform.

Release products to market faster: Software synergies, a single source of truth for product data, as well as the ability to infinitely upscale computing resources, can result in operational budget savings that will also result in faster time to market.

True-to-life: Place products in realistic virtual environments. Content generated can range from immersive VR experiences, to product visualizers, 2D digital media and more.

Roles

on cloud
on premise

This connected 3DEXCITE toolset enables product data to be transformed into lifelike, high-quality content for multichannel, interactive marketing experiences. Now, brands can create the outstanding engagements the public expects.

Create a master model for all marketing experiences by using the engineering data as a single-source-of-truth. Optimize product data and facilitate lightweight use in VR experiences, while retaining the model’s high fidelity and metadata information.

Experience Creation

Marketing Content Animator
on cloud on premise
Enhance interactive experiences with virtual characters, large scale environments and dynamic physics.
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Experience Creation

Marketing Content Animator
on cloud on premise
Enhance interactive experiences with virtual characters, large scale environments and dynamic physics.

Reuse a real-time virtual universe and planet environments with Earth and Moon topographical data, driven by date.
Create and customize virtual characters with animations to interact with the product and visualize its functions.
True-to-life physics enables accurate object behavior, gravity, collision detection and external forces.
Experience Creation

Marketing Content Artist
on cloud on premise
Create content that provides context for 3D products in sales and marketing campaigns.
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Experience Creation

Marketing Content Artist
on cloud on premise
Create content that provides context for 3D products in sales and marketing campaigns.

Create a wide range of materials for web, VR and print.
Create stickers and logos to add branding to any product experience.
Design and style human characters and their behavior.
Image-based lighting and HDRs create realistic ambiance.
Use content created in 3rd party software to contextualize scenes.
Experience Creation

Marketing Experience Artist
on cloud on premise
Give artists the tools to create real-time marketing experiences for interactive touch points.
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Experience Creation

Marketing Experience Artist
on cloud on premise
Give artists the tools to create real-time marketing experiences for interactive touch points.

Enhance products with environments, lighting, cameras and behaviors to create an appealing and realistic scene.
Artistically refine products and other content in an experience context.
Optimize experiences for the targeted marketing scenarios to generate maximum impact.
Experience Creation

Marketing Experience Reviewer
on cloud on premise
Let creative directors, marketers and stakeholders review marketing experiences directly in 3DPlay.
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Experience Creation

Marketing Experience Reviewer
on cloud on premise
Let creative directors, marketers and stakeholders review marketing experiences directly in 3DPlay.

Review interactive marketing experiences without the need for an author role.
Provide feedback and approval at all stages of interactive marketing experiences creation.
Ensure the on-time delivery of approved interactive marketing experiences using a transparent 3D production pipeline.
Present the interactive marketing experiences to visitors or customers in kiosk or event environments.
Experience Creation

Marketing Experience Scripter
on cloud on premise
Build custom User Interfaces, behaviors and advanced interactions for marketing experiences.
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Experience Creation

Marketing Experience Scripter
on cloud on premise
Build custom User Interfaces, behaviors and advanced interactions for marketing experiences.

Use the 3D UI or display prepared HTML elements to build 2D and 3D user interfaces for marketing touchpoints and VR experiences.
Create custom behaviors, advanced interactions and storylines through scripting.
VR-specific behaviors are available for use, including teleportation, manipulation and ray picking, with additional support for various controllers (e.g. keyboards, game pads or VR sensors).
Experience Creation

Marketing Media Producer
on cloud on premise
Create premium marketing content for image-based marketing campaigns.
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Experience Creation

Marketing Media Producer
on cloud on premise
Create premium marketing content for image-based marketing campaigns.

Achieve lifelike lighting and product appearance with Global Illumination based on Stellar rendering technology.
Batch process high fidelity images for efficient content production.
An AI denoiser provides stunning render performance to produce state-of-the art visual quality in massively reduced time.
Experience Prep

Marketing Model Processor
on cloud on premise
Automate data preparation to create an optimized engineering model for use in marketing experiences.
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Experience Prep

Marketing Model Processor
on cloud on premise
Automate data preparation to create an optimized engineering model for use in marketing experiences.

Automate the transformation of engineering/product data to generate a prepared product for Marketing Experiences.
Maintain digital continuity by connecting engineering & design processes to product marketing.
Protect intellectual property by removing engineering features & sensitive information.
Reduce the time-to-market for marketing content.
Standardize the data preparation operations to produce a marketing models for various media channels.

Marketing Content Creation

Key Benefits

Roles

Marketing Content Animator

Marketing Content Animator

Marketing Content Artist

Marketing Content Artist

Marketing Experience Artist

Marketing Experience Artist

Marketing Experience Reviewer

Marketing Experience Reviewer

Marketing Experience Scripter

Marketing Experience Scripter

Marketing Media Producer

Marketing Media Producer

Marketing Model Processor

Marketing Model Processor