Marketing Content Creation

Define & Create content to support a robust go-to-market strategy

With 3DEXCITE Marketing Content Creation, artists, agencies and OEMs can efficiently create multi-channel marketing assets in a collaborative business environment. Now, Makers, Marketers, Designers, Engineers – basically, anyone who has a vision for the perfect product-shot can leverage the power of the cloud to realize it. Connection to Design & Engineering information is enabled by the 3DEXPERIENCE® Platform. It provides instant access to product data that ensures digital continuity at all times. Increased visibility keeps all stakeholders informed to improve cross-departmental alignment. Users achieve efficiencies in marketing experience production, go-to-market tactics & business analytics from one single-source-of-truth.

The 3DEXPERIENCE® Platform guards data with enterprise-level IP protection, for a secure environment that has earned the trust of influential brands.

Key Benefits

Operational savings included: Compelling experiences no longer require a series of disconnected software pipelines. They can now be delivered across all touch points through tools that are powered by a single, holistic platform.

Release products to market faster: Software synergies, a single source of truth for product data, as well as the ability to infinitely upscale computing resources, can result in operational budget savings that will also result in faster time to market.

True-to-life: Place products in realistic virtual environments. Content generated can range from immersive VR experiences, to product visualizers, 2D digital media and more.

Roles

on cloud
on premise

Entrepreneurs, makers, creatives & marketers can illustrate & promote products in high-end, 3D from any browser at any time. New users can leverage this cloud-based software to create stunning marketing experiences with high-end content based on CAD.

This connected 3DEXCITE toolset enables product data to be transformed into lifelike, high-quality content for multichannel, interactive marketing experiences. Now, brands can create the outstanding engagements the public expects.

Create a master model for all marketing experiences by using the engineering data as a single-source-of-truth. Optimize product data and facilitate lightweight use in VR experiences, while retaining the model’s high fidelity and metadata information.

Experience Creation

Marketing Content Animator
on cloud on premise
Create lifelike, interactive experiences with the addition of character animation, rigid body physics and large-scale planet environments.
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Experience Creation

Marketing Content Animator
on cloud on premise
Create lifelike, interactive experiences with the addition of character animation, rigid body physics and large-scale planet environments.

Enhance storytelling for special marketing experiences with virtual human representation and large scale planet environments
Increase experience realism through real-life physics and actor simulation
Streamline animation setup through scripting and collision for complex animations
Capitalize on existing simulation data from Design and Engineering for marketing purposes
Experience Creation

Marketing Content Artist
on cloud on premise
Create high-resolution, premium content, using the STELLAR precise rendering technology.
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Experience Creation

Marketing Content Artist
on cloud on premise
Create high-resolution, premium content, using the STELLAR precise rendering technology.

Reduce time-to-market by standardizing Marketing Experiences across global product portfolios
Reduce digital product inventories by administrating standardized appearances across media channels
Directly access and reuse assets from the Marketing Content Artist to create final real-time or print Marketing content
Reuse legacy content to maximize investments
Experience Creation

Marketing Experience Artist
on cloud on premise
Compose data from product, nature and life, to build interactive marketing experiences.
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Experience Creation

Marketing Experience Artist
on cloud on premise
Compose data from product, nature and life, to build interactive marketing experiences.

With a focus on product discovery and exploration, evolve the project from a demonstration to an experience
Align the brand and product representations through online visual consistency and premium performance
Enhance the experience’s interactivity online, in retail deployments or in a VR headset
Ensure digital continuity by streamlining experience updates during the design evolution
Experience Creation

Marketing Experience Reviewer
on cloud on premise
Allow creative directors, marketers and stakeholders to review marketing experiences directly in 3DPlay.
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Experience Creation

Marketing Experience Reviewer
on cloud on premise
Allow creative directors, marketers and stakeholders to review marketing experiences directly in 3DPlay.

Review interactive marketing experiences without the need for an author role.
Provide feedback and approval at all stages of interactive marketing experiences creation.
Ensure the on-time delivery of approved interactive marketing experiences using a transparent 3D production pipeline.
Present the interactive marketing experiences to visitors or customers in kiosk or event environments.
Experience Creation

Marketing Experience Scripter
on cloud on premise
Use the JavaScript API to build custom user interfaces with templates and script behaviors to create experiences with optimized runtime performance.
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Experience Creation

Marketing Experience Scripter
on cloud on premise
Use the JavaScript API to build custom user interfaces with templates and script behaviors to create experiences with optimized runtime performance.

Customized user-interfaces and behaviors enhance interactions within the experience
Increase interactivity and experience storytelling through modification at runtime
External data connections enable localization and personalization within the experience
Streamline the experience setup with standard VR behavior templates and natural language
Adapt easily through native HTC Vive support
Achieve collaborative scenarios through multi-user support
Experience Creation

Marketing Media Producer
on cloud on premise
Create high-resolution, premium content, using the STELLAR precise rendering technology.
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Experience Creation

Marketing Media Producer
on cloud on premise
Create high-resolution, premium content, using the STELLAR precise rendering technology.

Stellar precise rendering technology provides enhanced visual quality & realism for 2D content
Achieve visual consistency across 2D & 3D experiences to elevate brand storytelling.
Fast-track 2D, premium media creation by producing renderings straight from the real-time model
Experience Prep

Marketing Model Processor
on cloud on premise
Automate the cleaning & simplification of product data on local hardware for use in Marketing Experiences
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Experience Prep

Marketing Model Processor
on cloud on premise
Automate the cleaning & simplification of product data on local hardware for use in Marketing Experiences

Streamline the on-premise product lifecycle/design processes with cloud-based product marketing
Provide parameters to configure and customize product preparation operations for experiences
Leverage a full set of operators that are provided through the data preparation engine
Utilize local hardware resources to execute data preparation operations in Batch mode for different products
Define & reuse the standard data preparation operations across multiple products and revisions
Experience Cloud

Marketing Promotion Artist
on cloud
Leverage cloud rendering to create photo-quality images, based on 3D data, in the browser, anytime on any device.
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Experience Cloud

Marketing Promotion Artist
on cloud
Leverage cloud rendering to create photo-quality images, based on 3D data, in the browser, anytime on any device.

Connect and continue working, anytime and anywhere, with no client installation
Staging of products has been simplified through a web browser
Managed cloud render service within the 3DEXPERIENCE platform
Harmonize brand perception through look & feel consistency across 2D and 3D experiences
With the power of cloud, users create value anytime but pay only when render.

Marketing Content Creation

Key Benefits

Roles

Marketing Content Animator

Marketing Content Animator

Marketing Content Artist

Marketing Content Artist

Marketing Experience Artist

Marketing Experience Artist

Marketing Experience Reviewer

Marketing Experience Reviewer

Marketing Experience Scripter

Marketing Experience Scripter

Marketing Media Producer

Marketing Media Producer

Marketing Model Processor

Marketing Model Processor

Marketing Promotion Artist

Marketing Promotion Artist