Generative Product Development

Accelerate innovation by connecting mechanical, electrical and software designs into a unified product definition.

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Connect Multi-Discipline Data into a Single Product Definition

In today’s fast-paced market, companies must develop complex, multidisciplinary products faster while controlling quality and costs. Mechanical, electrical and software designs span multiple domains, variants multiply and teams collaborate across geographies, CAD tools and organizational boundaries. Without a unified approach, product structures fragment, design errors surface late and document management becomes overwhelming, increasing rework costs and reducing competitiveness.

The ENOVIA Generative Product Development discipline transforms product development by enabling rapid, cost-effective design and manufacturing on the the 3DEXPERIENCE platform. It connects all designs into a single, holistic product definition allowing teams to manage variants in a single configured structure, streamline digital mockup reviews and maintain continuity from concept through retirement.

3D UNIVERSES Driving AI-Enhanced Product Development

Within the 3D UNIVERSES framework, the ENOVIA Generative Product Development discipline is being enriched with AI-powered virtual companions and generative experiences across collaboration, configuration and product release workflows. AI enhances document management by extracting knowledge from platform documents, providing fast, reliable access to context-driven information and simplifying comprehension of large amounts of content.

In product release, AI ensures engineering definitions are complete and ready before manufacturing and service, accelerating authoring and streamlining the release process. For configuration management, generative product structures embed portfolio logic, sensitivity intelligence and best practices, reducing manual work and minimizing recurring errors.

Key Features and Benefits

Foster Innovation

Drive multi-discipline collaboration by connecting mechanical, electrical, systems and software designs.

Design Cost-Effectively

Design and manufacture products that address evolving consumer preferences without increasing costs.

Manage the Full Lifecycle

Oversee the engineering definition from early concept to final validation and release.

Apply Standardization

Reduce costs and speed time to market through the reuse of previously qualified components.

Integration Across Disciplines

Manage mechanical, electrical and software design within a single, connected product definition to eliminate silos and ensure alignment.

Digital Continuity and Traceability

Maintain accurate, up-to-date product data, documents and configurations linked seamlessly from concept through manufacturing and service.

Core Sub-Disciplines

Structured PLM Collaboration

Structured PLM Collaboration digitally connects cross-functional and geographically dispersed teams around a single, trusted source of product data. On the 3DEXPERIENCE platform, product documents and engineering content are securely organized, attached to product structures and accessible in context throughout the lifecycle. Real-time dashboards, intuitive navigation, document comparison, and 3D KPI visualization enhance decisions while ensuring IP security with controlled access and collaboration.

Multidiscipline Configured Product Development

Multidiscipline Configured Product Development unifies mechanical, electrical and software definitions into a single configured product structure, enabling holistic engineering management from concept to release. Teams collaborate on a shared product architecture, manage all variants and effectivities in one structure and maximize reuse while reducing complexity and governance overhead. 

3D Product Validation

3D Product Validation enables collaborative review of real-time digital mockups to detect, track and resolve interferences before physical prototypes are built. Issues, actions and 3D data remain connected for full traceability, allowing enterprise-wide participation without requiring local CAD downloads. Automated and interactive validation processes, lightweight visualization for large assemblies and secure external representations protect IP while accelerating design maturity and reducing costly rework.

Formulated Product Development

Formulated Product Development manages specifications, raw materials, packaging artwork and labels as structured, connected data rather than disconnected documents. By maintaining digital continuity from formulation through packaging and regulatory reporting, companies accelerate multi-market launches, ensure brand consistency and simplify compliance. Artwork and labeling are managed within the product hierarchy and connected to the virtual twin, enabling faster updates, traceability and parallel execution of supply chain and compliance processes. 

Semiconductor Development

Semiconductor Development manages complex design hierarchies through a modular approach optimized for reuse, global collaboration and performance. On the 3DEXPERIENCE platform, semiconductor data, embedded software and multi-EDA tool outputs are governed by a single source of truth, enabling cross-site collaboration through integrated revision control. Modular design hierarchy management maximizes reuse of existing designs and embedded software while reducing costs and time-to-market. 

ENOVIA Generative Product Development discipline are packaged as Roles to get you up to speed faster and work more efficiently with all needed applications available at your fingertips. Select a package that corresponds to your role in an organization.

Sustainability in Generative Product Development

ENOVIA Generative Product Development discipline embeds sustainability into every stage of product design on the 3DEXPERIENCE platform, enabling companies to optimize materials, reduce waste and ensure regulatory compliance. By unifying mechanical, electrical and software designs, teams can simulate lifecycle impacts, balance performance, cost and environmental goals and maximize component reuse. With real-time digital twins and AI-powered insights, organizations can generate eco-efficient design alternatives, make data-driven decisions and deliver innovative, resilient and sustainable products faster.

Learn more about Lifecycle Assessment

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FAQs - ENOVIA Generative Product Development Discipline

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