What is the Commercial Virtual Twin?

The Commercial Virtual Twin is an engineering-accurate digital reference for a product, built on the 3DEXPERIENCE platform. It serves as the single source of truth for every downstream commercial asset — CGI, 2D content, 3D content and configured sales experiences — so content stays product-correct across every channel.

How do CGI, 2D and 3D Content relate to each other?

All three sit under Commercial Content Creation and draw from the same Commercial Virtual Twin. CGI covers photoreal still and animated production, 2D Content covers print and digital marketing assets, and 3D Content covers interactive, configurable and web-ready assets — together forming one connected content pipeline instead of three separate ones.

How is CPQ connected to the Commercial Virtual Twin?

Configure Price Quote (CPQ), part of ENOVIA's Personalized Sales Experience discipline, is a sub-discipline that uses the same product-accurate configuration and 3D content as marketing and commercial content creation, extending the Twin into real-time configuration, pricing and quoting for sales teams.

Where does this fit under ENOVIA?

The Commercial Virtual Twin and its content disciplines are part of ENOVIA's Personalized Sales Experience discipline on the 3DEXPERIENCE platform, alongside Configure Price Quote.

How is product and engineering data protected?

Data protection and security are built into the 3DEXPERIENCE platform itself, so engineering source data stays secure even as it's reused across marketing, configurators and sales content.

Commercial Virtual Twin

What is a Commercial Virtual Twin?

Product developers know the problem all to well. Creating marketing and sales materials that are visually compelling but still accurate to the latest design changes.

A Commercial Virtual Twin bridges the gap between product design and market-ready storytelling. By connecting your product design data with photo-realistic renderings, animations and interactive applications, Commercial Virtual Twins give you the power to turn your product designs into highly accurate 2D and 3D commercial experiences. These allow you to engage your audiences on a deeper level and set your innovations apart from the competition, all while staying true to the data behind every detail.

One Twin, Every Commercial Experience

Product manufacturers must adapt quickly to market demands and keep their portfolio accurate and on-brand across every channel and market. The Commercial Virtual Twin gives teams a single, engineering-correct source of product truth — so content built for marketing, eCommerce, configurators or sales quoting is always consistent with what ships.

Built on the 3DEXPERIENCE platform, the Commercial Virtual Twin removes the disconnect between design and go-to-market. It replaces slow, one-off photoshoots and manual asset production with a repeatable content pipeline that scales from a single hero image to a fully configurable, price-accurate sales experience.

Authentic Data, Shared by Every Stakeholder

Every commercial asset your organization produces should trace back to one place: the engineering master model. The Commercial Virtual Twin makes this possible by connecting design, marketing and sales teams to a single real-time product definition.

When engineering updates a design, that change propagates automatically to every downstream asset, whether it's a product configurator, a marketing render or a sales quote. There's no manual data re-creation and no risk of teams working from mismatched versions. Resellers, partners, agencies and internal teams all draw from the same authoritative source, which keeps every customer touchpoint product correct.

Commercial Content Creation

The Commercial Virtual Twin supports content creation across three main formats, all generated from the same underlying product data. Because all three formats draw from the same Virtual Twin, your content stays accurate across every channel without added production overhead.

Computer-Generated Imagery

Generate photorealistic renders directly from engineering geometry, without the need for physical prototypes or photo shoots.

2D Digital Content

Produce catalog images, web assets, and marketing collateral that update automatically when the underlying product model changes.

3D Content

Deploy lightweight, interactive 3D models across configurators, eCommerce sites, and sales tools, giving customers a way to explore products in detail before they buy.

From Virtual Twin to Configure Price Quote

Extend your Virtual Twin to the point of sale. The Commercial Virtual Twin gives sales teams one source of truth for configuration, pricing and quoting — no separate, disconnected toolset required. Teams configure products in real time with accurate visuals, generate instant, precise quotes and rely on automated discount checks and full traceability. Connected directly to ERP and CRM, it scales across complex portfolios without slowing deals down — freeing sales to focus on customers, not manual quote-checking.

The result: your sales teams spend less time on manual configuration and quote-checking work and more time on the customer conversations that actually move deals forward.

Key Benefits of the Commercial Virtual Twin

Product Correct

Every asset—image, video, configurator, or quote—traces back to the same engineering-accurate Virtual Twin, so what customers see always matches what you build.

3D as a Universal Language

Immersive 3D representations help customers understand product options and features without relying on written specifications alone.

Rich, Interactive Content

Give customers a way to explore products through interactive media, built directly from validated engineering data instead of separate creative assets.

Faster, Automated Launch

Automated image generation and fast model updates mean go-to-market content keeps pace with the product, not the other way around.

Global Scalability

Create the content once and reuse it everywhere — every market and channel shares the same accurate model, rather than rebuilding it locally.

Security by Design

Robust data protection and continuity are built into the content pipeline, from engineering source to published asset.

Commercial Virtual Twin Applications across Industries

Advertising and Marketing

In advertising and marketing, commercial virtual twin produces high-quality visuals and animations for engaging product demos and eye-catching ads. It enhances brand appeal and messaging through captivating content.

Retail and E-Commerce

Commercial virtual twin enhances retail and e-commerce by offering detailed product visualizations and virtual try-ons. It helps customers interact with and customize products online.

Automotive Industry

Commercial virtual twin is used for detailed vehicle renderings and animations in the automotive industry. It accurately showcases car features and designs, aiding marketing and product development.

Healthcare

Commercial virtual twin supports medical imaging and surgical simulations by providing detailed anatomical visuals. It improves diagnostics and training, leading to better patient care.

Education and Training

Commercial virtual twin enables interactive and immersive learning experiences. It creates virtual simulations and educational tools that enhance engagement and understanding.

Architecture and Real Estate

Commercial virtual twin offers realistic 3D models and virtual tours in architecture and real estate. It helps clients visualize designs and make informed decisions before construction begins.

Video Games

In video games, Commercial virtual twin delivers high-quality graphics and realistic animations. It creates detailed environments and lifelike characters, enhancing gameplay and player immersion.

Film and Entertainment

Commercial virtual twin creates breathtaking visual effects, digital environments and animated characters in film and entertainment. It allows for fantastical scenes and complex visuals that traditional filming can't achieve.