Fashion & Luxury Goods

Provide the next generation of personalization and experience for the Footwear, Apparel, Accessories, Eyewear, Jewelry, Watches, and Leather Goods Industry.


Japanese sportswear brand ASICS plans to build its mass personalization services on the 3DEXPERIENCE® platform in order to deliver the same customization offered to professional athletes to all customers.


Personalized Consumer Products & Experiences

Savvy consumers seek luxury products that offer personalized features for their specific needs. For instance, a consumer may be looking for a water-resistent, trail-running shoe in a specific width, and a custom fit with the ability to select the color. Meeting that level of personalization requires an advanced artificial intelligence-driven experience combined with an industry-leading customization engine. 


This next generation of product experience and decision-making assistance is powering this market trend. Using the 3DEXPERIENCE™ platform and Perfect Consumer Product Industry Solution Experience, companies like ASICS can offer personalized, customized shoes.

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