Lead the New Era of Digital Product Development for Consumer Goods
Think consumer product innovation is too complex? It isn’t. Discover the power of aligning teams, data and processes with the 3DEXPERIENCE® platform.
Why Synchronization Is the New Speed?
Speed is an illusion when your teams work with siloed data, rigid systems and disconnected tools. In an industry that sees 30,000 new consumer products launched yearly¹, the first-mover advantage is not about working faster but working in sync.
With 70% of product-related costs and 80% of environmental impact determined early in the design process, the cost of delayed feedback loops and sequential handoffs is just too high to ignore. Innovation stalls. Delays are market losses. The real challenge for every consumer products company is getting their processes, data and experts synchronized and ready to accelerate from concept to production.
Digital Continuity: Engineering as One
True innovation demands that multidisciplinary teams work on a single digital thread in product engineering. This is the essence of digital continuity.
In digital product development for consumer goods, Dassault Systèmes’ 3DEXPERIENCE platform embeds industrial artificial intelligence (AI) to supercharge multidisciplinary collaboration. By breaking down silos, the platform replaces sequential handoffs with concurrent engineering, enabling teams to share a single source of truth to move as one and achieve:
Sustainable innovation
Sustainable initiatives embedded from the start minimize physical prototyping and reduce carbon footprint by up to 20 to 40%.
Faster time to market
Concurrent engineering enables faster, more accurate decisions and reduces production bottlenecks to accelerate time to market by up to 30%.
Personalization at scale
AI-powered analytics and simulation-driven design empower teams to overcome complex customized designs without delaying production, while automating repetitive tasks for efficiency.
Move as One: Unifying Engineering for Faster, Smarter Innovation
Siloed teams slow you down. Can you get data, teams and technology to work as one?
Clean Data: Multiplying Value Over Time
For teams to move as one, their data must be flawless. The 3DEXPERIENCE platform enables clean data by centralizing data, people and processes within a single environment and ensuring all data is updated, contextualized, standardized and validated. When data is clean and unified, teams can truly innovate at speed, amplify impact and drive sustainable product design for consumer goods.
Explore real results in our infographic below.
Virtual Twins: Bringing Quality and Sustainability Into Reality
Virtual twins for consumer products unite product requirements, parameters, behaviors and constraints into a single model, allowing for:
Multidisciplinary validation
Democratized simulation ensures any design changes in one team do not compromise quality, performance and manufacturability in another.
Collaborative R&D and exploration
Simulation enables teams to freely explore alternative materials or lightweight strategies (without actual prototyping cost) to meet sustainability targets.
Right-the-first-time execution
Interdisciplinary risks are resolved virtually and real-time trade-off analysis for the best decisions are made faster, reducing rework and development time.
Preparing for an AI-Driven Innovation Strategy
To unlock the potential of AI in product development, complete, high-quality data across the product lifecycle is crucial.
Unified data on the 3DEXPERIENCE platform provides the foundation for 3D UNIVERSES, where virtual twins of product, organization and business models are built to further:
- Automate manual repetitive tasks, such as automated drawing and generative design, to expand innovative designs
- Predict quality issues and production bottlenecks to boost operational efficiency
- Augment decision-making through AI-driven generative experiences and virtual companions that provide real-time, data-driven insights
Without digital continuity, AI remains trapped in silos, operating on incomplete data that slows down, rather than accelerates innovation. But through unified data and collaborative PLM for consumer product innovation, teams ensure that AI becomes a value multiplier for the entire value chain.
Within the 3DEXPERIENCE platform’s data-rich environment, AI is embedded at the heart of our virtual twin experience. Governed by physical laws, industrial constraints, decades of knowledge and know-how, this combination of AI reasoning with scientific knowledge and real industry workflows delivers unmatched operational insights.
On the 3DEXPERIENCE platform, companies can trace requirements from definition to product validation to ensure that all requirements are covered by the actual design… As products get more complex, requirement traceability on a unified platform is key to meeting customer demand.
Your Questions on Digital Product Development for Consumer Goods Answered
¹Source: Forbes
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