Put Your Critical IP at the Heart of Design and Engineering With Industrial AI

The era of purely physical products is coming to an end – the products of the future will be software-defined and circular by design. 3D UNIVERSES provide engineers and designers with the AI-powered generative design capabilities and virtual-twin-based engineering needed to get working on tomorrow, today.

With Virtual Twins, Overwhelming Complexity Becomes Actionable and Experienceable IP

The products that will dominate the next 50 years will be radically different from those of the last 50. Not just more sustainable, but fully circular. Not just personalized, but modular. Not just smart, but software-defined.

Of course, all this means more complexity. Fifty years ago, a car might have had 5,000 components. Today, that figure is closer to 30,000. And these complex products will need to be delivered within ever-tightening regulatory, commercial and environmental constraints.

Much of that pressure will fall on designers – after all, the first 80% of a product’s environmental footprint and economic impact alone is determined during the design stage. But while they continue to struggle with processes that are paper-based, siloed and non-standardized, this complexity is becoming overwhelming.

3D UNIVERSES Put Intelligence and IP Generation at the Heart of the Design and Engineering Process

3D UNIVERSES turn complexity into simplicity. By aggregating and standardizing data according to best practices, and uniting the virtual and the real worlds – the V+R – 3D UNIVERSES harmonize disparate design functions and approaches into a single domain that is also interoperable with other organizational functions.

By combining all this knowledge into multiple, connected virtual twins and integrating science-backed industrial AI, 3D UNIVERSES can serve as your fully equipped, one-stop V+R workshop, where designs can be generated and validated and decisions made at maximum speed with maximum confidence. 

Up to 25%

boost to productivity

Up to 50%

reduction in design changes

Up to 50x

increased space for design possibilities

Pull Together Regulatory, Commercial and Engineering Information for a Single Source of Creation

Within 3D UNIVERSES, industry-leading virtual twins combine with generative design capabilities to create new spaces for exploration and decision-making, potentially boosting engineering productivity by up to a factor of 50 and driving new levels of circular innovation.

Virtual Twin of Components and Systems: Your Generative Workshop for Limitless Creation

Imagine if you could have a spellchecker for design and engineering: a smart platform that automatically knows when you’re making an error and can nudge you back on course.

3D UNIVERSES provide this. Built on a foundation of industry-leading design, engineering, manufacturing and regulatory guidelines – all combined with unique knowledge and know-how – they are what make your designs work. That means they can place every single asset you make – from a jet turbine to a microprocessor – within its full development context, unifying virtual designs with real world requirements, notifying you when you’re outside parameters and guiding you to better solutions.

This information isn’t just conveyed in the form of dashboards and text: 3D UNIVERSES give design constraints functional, logical and physical representation within your workflows, letting you automatically:

  • Automatically create new product components, with Generative Design
  • Rapidly optimize how components fit together, with Generative Assembly
  • Simultaneously apply mechanical constraints, with Generative Tolerancing
  • Validate part performance at scale, with Generative Experiment

Simply by anticipating designers’ next actions, AI-powered design solutions can boost productivity by up to 25%. Generative design capabilities can achieve this while also enhancing accuracy: by generating multiple different ideas before designs are finalized, they can reduce late-stage changes by 50%.

3D UNIVERSES solutions also embed resiliency and circularity at the heart of your design process and help you pursue these goals at scale. Your design, connected to a V+R loop of continuous feedback and innovation, becomes dynamically responsive to market signals to balance economic performance against sustainability and resiliency needs.

Virtual Twin of the Software-Defined Product: A Space Designed for System-of-Systems Engineering

The future is software-defined. Increasingly, products are not just purely physical but experiential, powered by interconnectivity: the digital assets and connected IT systems that control our home appliances, how our cars navigate, and even manage our capital equipment.

However, developing software-defined products (SDPs) adds new dimensions of complexity for designers and engineers, who must integrate whole new disciplines within their processes. Software-defined cars, for example, involve a complex interplay between software and networking technology, and pre-existing mechanical and electrical systems, to create seamless cyber-physical systems.

With that comes complex new collaboration challenges: new shared languages are needed to unite engineers and electricians with software developers and coders around a single, coherent definition of products, their requirements, and related business outcomes.

3D UNIVERSES create a space where these conversations can happen. Where teamwork is made intuitive, and timelines are accelerated. Today, validating a software-defined vehicle can take months, if not years. With our solutions, you can create the Virtual Twin of the Software-Defined Product at the click of a button.

And by combining these virtual twins with real-world data, a virtuous V+R feedback loop of continuous optimization is enabled, helping ensure the safety and performance of new software-defined products.

Virtual Twin of Software-Defined Experience: Imagine New Realities of Customer-Centric Business

What if you could instantly turn the sketch of a customer’s drawing into a 3D model, ready for production? Current AI tools are powerful, but the generated images don’t encode critical design or engineering information.  

The industrial AI in 3D UNIVERSES is different. Generated assets don’t just look the part – these science-backed, parametric, hallucination-free outputs make them ready-made for practical application.  

AI-powered 3D asset generation changes not just what you make, but how you sell it, connecting customers, designers, engineers and manufacturers around a single source of truth, where development becomes universally collaborative.

Thanks to the cross-departmental integration enabled by 3D UNIVERSES, marketing teams can deliver agile, adaptive campaigns that combine virtual experiences with real-world information, founded on customer-centricity, and based on 100% accurate digital assets.

Selling your car in a new global market? 3D UNIVERSES let you take the V+R asset of that vehicle, and generate background aesthetics tailored to the target market, while keeping core product dimensions and specifications consistent.  

Need to get sales moving, but products are still in development? 3D UNIVERSES instantly generate quotes and delivery timelines from in-design assets, breaking the linear design > build > sell sequence, so you can develop products and customer relationships simultaneously.  

Want to move from static 2D marketing to selling experiences users can touch and feel? 3D UNIVERSES let you generate richly detailed VR/AR experiences, where the end-user experience is imagined and designs can be experienced interactively and immersively.

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