Be the next big change > Dassault Systèmes

Be the Next Game Changer

WCB Director, Product Marketing, Professional Services

United States, MA, Boston Regular 6/22/2022 527569

Medidata: Power Smarter Treatments and Healthier People


Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,900+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.

Define, lead and execute the Product Marketing strategy to strengthen Professional Services relationships through effective user communities that support user engagement activities and user success; ensure effective content, events, activities and programs to support the brand users throughout their user journey, from novice to expert to champion to reference.

This position will develop product marketing plans and activities that support and help drive Medidata’s Professional Services and Customer Success to establish, enhance, and distinguish our products and solutions within the competitive clinical development arena. This position is responsible for formulating and implementing a strategic product marketing plan and the detailed tactics needed to increase awareness of the value of Medidata’s Professional Services Team and Customer Success organization.  These critical and value-add organizations support Medidata's solutions' selling, implementation, and ongoing customer support. The position will develop, among other marketing content and materials, Fact Sheets, White Papers, Infographics, Customer-facing slides, Case Studies, Battlecards (internal use), Videos, Webinars, Proposal Boilerplate, and related content for the Medidata website. The position also supports industry events like SCOPE, DIA, ASCO, and other regional and global meetings and Medidata’s NEXT series of customer-focused events.

In addition to working with other product marketers, this position works closely with the product development team, global marketing, demand marketing, and sales enablement to develop and communicate go-to-market plans and product positioning that demonstrate the value of Medidata solutions to large and mid-size Biopharmaceutical companies, the CROs that work with these companies and relevant personas, including C-suite personnel. As much as possible, this messaging should be evidence-based. This position also works with the Market and Competitive Intelligence team to monitor competitive activity, identify customer needs, and work with product management and customer-facing personnel to enhance existing products.

The applicant should be a highly experienced product marketing professional with significant experience in the clinical trial area, preferably with a focus on SaaS solutions. The applicant will be joining a high-performing team and needs the talent to resolve a wide range of issues in creative ways. The applicant should have strong communication skills (verbal and written) and be able to network with senior internal and external personnel in the marketing and technology/clinical trial space.  

  • 7 to 10+ years marketing experience (3DS or elsewhere), knows how to create content that engages users  resulting in measurable user engagements.
  • Education: College degree required
  • Excellent written and verbal communication skills
  • Subject matter expertise in the particular product or market. This should include specific industry or technical knowledge
  • Deep understanding of how a product is used by different levels of users across their user journey
  • Excellent teamwork skills
  • Proven ability to influence cross-functional teams without formal authority. The ability to influence and work collaboratively with sales, marketing and Portfolio Management is especially important
  • Background in cloud-based or SaaS enterprise solution implementation, adoption and/or customer success.
  • Knowledge of processes from pre-sales through to purchase, and onboarding through to renewal

Hard Skills

  • Analyze competitive and marketing intelligence to support value messaging
  • Conduct public presentations

 

 

Medidata requires all U.S. employees to be fully vaccinated against COVID-19 and to provide documentation of full vaccination, unless qualified for an accommodation as determined by Medidata, consistent with applicable law. Although accommodation requests will be considered (and granted where appropriate/possible), it may be determined that a candidate is unable to adequately perform the essential functions of the position without imposing an undue hardship on Medidata due to customer requirements, staffing needs, or other business reasons.

Medidata Solutions, Inc. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by the law. Medidata Solutions complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

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Equal opportunity

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at 3DS are based on merit, qualifications and abilities. 3DS is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age (40 and above), disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. 3DS will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
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MEDIDATA generates the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes.