VP, Head of Digital Marketing
Company Overview:
Medidata: Power Smarter Treatments and Healthier People
Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device, and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,900+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata
Job Description:
Your Mission:
As the Vice President, Head of Digital Marketing, you will report to the SVP, Head of Medidata & LSE Marketing, and lead a team comprised of Web & Search, Paid Media, and Social Media in support of the Medidata brand and Life Science Engagement (LSE) portfolio of brands. In this role, you will be responsible for leading the planning, development, and execution of inbound and outbound digital marketing efforts including web properties, search engine optimization (SEO), search engine marketing (SEM), paid digital media, and other emerging online channels. The successful candidate will be a leader in digital marketing with broad expertise and cross-functional experience to lead Medidata’s digital strategy and management.
- Architect a digital roadmap to achieve a best-in-class web presence and inbound engine including strategic and operational plans for the digital marketing function
- Own the management of our corporate website to drive a strong brand presence and qualified leads, coordinating closely with Product Marketing, Field & Event Marketing, Brand Marketing, Marketing Operations, and other internal stakeholders
- Oversee integrated, always-on digital campaigns and paid media plan through test and optimization by message, channel, region and market segment; prioritize digital spend across paid channels based on priorities and what’s working well
- Create social media strategy across LinkedIn, Twitter, and Instagram channels and manage Medidata’s social program for executives.
- Define key performance indicators (KPIs) and experiment with different targeting strategies to engage and re-engage key audiences
- Update business units, senior leadership, and marketing and communication teams on program results through full-funnel reporting and analytics of digital success metrics
- Champion best practices and earn adoption in North America, EMEA, and APAC regions
- Lead the Digital Marketing team an emphasis on developing and retaining talent
Competencies:
- Well-rounded marketer with proven ability to build and deploy robust multi-channel digital plans with demonstrated growth and success
- Ability to think strategically and see the bigger picture, weaving digital plans into the global marketing plan.
- Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans
- Strong analytical skills partnered with a creative mind
- Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment
- Proven skills and metrics that demonstrate growth across multiple digital platforms
- Proven ability to lead a mid-size team and develop talent
Education & Experience:
- Bachelor’s degree required, preferably in Digital Marketing, Communications, Business, or related field
- Minimum 14 years of advanced digital marketing, analytics, and website development experience in an agency or in-house environment
- Prior experience leading a 10-15+ person team and managing $1.5M+ budgets
- Strong B2B experience in planning and executing cross-channel digital marketing plans
- Experience in tech, life sciences industry, and/or clinical development area preferred
The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than NYC, may differ based on the local market data in that region. The base salary pay range for this position is $216,000 to $288,000.
Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata’s non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; unlimited paid time off; and 10 paid holidays per year.
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Equal opportunity
MEDIDATA generates the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes.