VP, Demand Marketing

United States, NY, New York

Company Overview:

Medidata: Power Smarter Treatments and Healthier People

Medidata, a Dassault Systèmes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,000+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Known for its ground-breaking technological innovations, Medidata has supported more than 30,000 clinical trials and 9 million study participants. And Medidata’s ongoing commitment to infusing the patient voice into trial designs and solutions is helping to create a better and more inclusive experience for all participants in clinical studies. Medidata is involved in nearly 40% of company-initiated trial starts globally, with studies conducted in more than 140 countries. More than 70% of novel drugs approved by the Food and Drug Administration (FDA) in 2022 were developed with Medidata software. Medidata is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.


Your Mission:

As the Vice President, Head of Field & Events Marketing, you will report to the SVP, Head of Medidata & LSE Marketing, and lead a team comprised of North America and EMEA field marketing as well as global events, in support of the Medidata brand and Life Science Engagement (LSE) portfolio of brands. In this role, you will be responsible for global demand generation and ABM strategies, orchestrating the execution of digital, account-based, field marketing programs, and industry events to drive leads and opportunities and achieve pipeline goals. The successful candidate will be an exceptionally strong and creative field and events marketing professional who can demonstrate past success building high performing teams, generating demand, and creating dominant market positions for new and existing B2B technology products.

·        Develop overarching field and event strategy and plan to generate an increasing flow of qualified leads to fuel both short-term and long-term growth, leveraging a variety of demand generation approaches including account-based marketing, email, paid media, events, webinars, etc.

·        Own the strategy and direction of our flagship event series, Medidata NEXT, to amplify the Medidata brand and LSE portfolio, deepen customer relationships, and generate new business

·        Design overarching strategy for Medidata’s presence at global industry events

·        Foster relationships with sales leadership and global client executives to map and deliver programs across customer journeys

·        Interlock with regional teams to ensure alignment on priorities and planning, adjusting as required by sales segment, changing market conditions, and emerging opportunities

·        Align with brand, campaign, and product marketing teams to ensure consistent branding and differentiated messaging based on buyer personas and target segments




  • Well-rounded marketer with proven ability to build and deploy robust multi-channel go-to-market plans with demonstrated growth and success

  • Ability to think strategically and see the bigger picture, weaving demand plans into the global marketing plan.

  • Superior communication skills with demonstrated ability to navigate a complex organization and generate buy-in for ideas and plans 

  • Strong analytical skills partnered with a creative mind

  • Self-starter exhibiting agility with ability to thrive in a test, learn, optimize environment

  • Proven demonstration of pipeline growth and lead generation

  • Proven ability to lead a mid-size team and develop talent 


Education & Experience: 

  • Bachelor’s degree required, preferably in Marketing, Communications, Business, or related field

  • Minimum 14 years of proven work experience in demand/field marketing, campaign management, or related function

  • Strong B2B marketing experience  

  • Life sciences industry and/or clinical development area strongly preferred

  • Experience leading a matrixed team of at least 10-15 people and managing $5M+ budgets


The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than NYC, may differ based on the local market data in that region. The base salary pay range for this position is $216,000 to $288,000.


Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata’s non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; unlimited paid time off; and 10 paid holidays per year.



Diversity statement

As a game-changer in sustainable technology and innovation, Dassault Systèmes is striving to build more inclusive and diverse teams across the globe. We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day. It is our goal that our people feel a sense of pride and a passion for belonging. As a company leading change, it’s our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.

Equal opportunity

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at 3DS are based on merit, qualifications and abilities. 3DS is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age (40 and above), disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. 3DS will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
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MEDIDATA generates the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes.