North America Campaign & Digital Marketing Specialist

Role Description & Responsibilities:

As the North America Campaign & Digital Marketing Specialist, you will help facilitate our North American paid media efforts and be responsible for bringing our campaigns to market. Reporting to the North America Campaign & Digital Marketing Director, the ideal candidate for this role is very motivated to pursue all things demand generation and will likely possess an entrepreneurial mindset. 

• Manage a robust campaign and email marketing program to support our marketing ambitions
• Develop and implement digital marketing efforts to drive lead generation and enhance customer engagement aligned with a defined marketing strategy
• Manage and work within a robust set of marketing tech stack tools, ensuring that all campaigns you are supporting are aligned with internal requirements
• Working both locally and globally to ensure that program deliverables are aligned with best practices
• Monitor and report on digital marketing results and user metrics
• Work within and across our team to ensure that our digital marketing efforts associated with your assigned marketing scope are on budget and on time
• Design paid media plans within your assigned scope and drive accountability to deliver content across channels and to varied personas