LATAM Marketing Director

Brazil, SP, Sao Paulo
Regular
6/20/2024
539392

Role Description & Responsibilities

The LATAM Marketing Director is responsible for the overall marketing at the Geo level. This dynamic leader will define, build and execute an integrated Marketing Plan aligned with the LATAM strategy.

·         Lead the marketing team in LATAM to maximize the overall marketing contribution to the Dassault Systèmes’ Business, which includes local customer engagements, events, digital and communications marketing teams with budget management.

·         Build and implement a strong awareness & demand generation plan 

·         Develop and execute localized marketing strategies and plans

·         Ensure a consistent, equity-based tone of voice throughout the company

·         Ensure timely and effective execution of the operational marketing plan (tactics and programs)

·         Monitor metrics of all executions in order to continually adjust and enhance the marketing plan

·         Create and maintain annual marketing budget

·         Contribute to the go-to-market strategy with documented insights on key market and competitive trends.

·         Work closely with the Executive Marketing team and LATAM Managing Director on the GEO Business Strategy and plan.

·         Represent marketing in GEO external activities (speaker at events, facilitator in Public relations, etc.) to generate interest and new business contacts.

Qualifications

·         15+ years of marketing experience

·         Degree in Marketing or related concentration.

·         5+ years of experience directly managing a Marketing team

·         Multicultural experience in managing people in an international environment

·         Sales (direct & indirect sales) knowledge and experience a strong plus

·         Ability to represent DS Marketing in public speaking opportunities

·         A collaborative leader who thrives in cross-functional teams

·         Excellent communication skills in English (verbal, written, interpersonal)

Possess the following :

·         Interpret financial statements

·         Business management principles

·         Track key performance indicators

·         Buyer/Customer Knowledge and Profiling

·         Communication Strategy and Planning

·         Content Creation Strategy and Optimization

·         Marketing Planning and Strategy

Note: in order to be considered for this position, please submit an English version of your resume

Diversity statement

As a game-changer in sustainable technology and innovation, Dassault Systèmes is striving to build more inclusive and diverse teams across the globe. We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day. It is our goal that our people feel a sense of pride and a passion for belonging. As a company leading change, it’s our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.
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