Field Programs Manager, Marketing Operations

Medidata: Conquering Diseases Together

Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,400 customers and partners access the world's most-used platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com.

Your Mission:

In this role, you’ll have oversight of key marketing & sales initiatives and tactics that lead to sales pipeline at the top of the funnel and ultimately sales support activities through the bottom of the funnel. You will collaborate with colleagues in demand marketing and sales to develop and execute integrated programs and campaigns that utilize inbound and outbound strategies and tactics to build awareness, create pipeline, nurture leads and drive overall revenue growth

At Medidata you will:

• Work with demand marketing and sales to build project roadmaps, strategies, and execution plans to create pipeline
• Support both broadly targeted campaigns and hyper-focused ABM campaigns targeting top enterprise prospect accounts
• Deeply understand and quickly react to changes in performance and share learnings and results with other teams
• Constantly be testing new approaches and ideas to optimize key performance metrics
• Ensure productive lead hand-offs and gather feedback on prospect quality, iterating as needed
• Isolate highly targeted sub-segments of customers and prospects for outbound efforts, leveraging analytics, intent data, and market intelligence
• Identify gaps in our contact database and work with Marketing Operations to execute contact acquisition efforts by job title, level, geography, industry, account etc.
• Work closely with our Business Development and sales team on program training activities, lead follow-up, and process steps required to track and optimize program performance

Your Competencies: 

• Proactive self-starter, demonstrating high initiative and critical thinking; proven ability to think strategically, with exceptional attention to detail in execution
• Analytical and uses data insights to optimize marketing programs
• Knowledge and understanding of marketing tools, processes, and execution of workflows in order to define, track, and report KPIs for sales & marketing program activities
• Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution
• This person must be very comfortable with data manipulation (using Salesforce, Excel, and/or Google Sheets) and be highly analytical
• Excellent verbal and written communication skills
• Excellent organizational and time management skills
• Self-motivated, able to assume responsibility and work autonomously

Your Education & Experience:

• Bachelor’s degree and 3+ years of B2B marketing/sales operations, demand generation, or marketing program role supporting a direct sales force; or equivalent years of experience
• Experience using pipeline building strategies and tactics
• Experience with Salesforce and Outreach.io is a huge plus

Medidata is making a real difference in the lives of patients everywhere by accelerating critical drug and medical device development, enabling life-saving drugs and medical devices to get to market faster. Our products sit at the convergence of the Technology and Life Sciences industries, one of most exciting areas for global innovation. Nine of the top 10 best-selling drugs in 2017 were developed on the Medidata platform.

Medidata Solutions have powered over 20,000+ clinical trials giving us the largest collection of clinical trial data in the world. With this asset, we pioneer innovative, advanced applications and intelligent data analytics, bringing an unmatched level of quality and efficiency to clinical trials enabling treatments to reach waiting patients sooner.

Medidata Solutions, Inc. is an Equal Opportunity Employer. Medidata Solutions provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, or any other characteristic protected by the law. Medidata Solutions complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities.

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