Be the Next Game Changer
Director, Rave Marketing
Medidata: Power Smarter Treatments and Healthier People
Medidata is leading the digital transformation of life sciences, creating hope for millions of patients. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 1,900+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Medidata, a Dassault Systèmes company, is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.
Your Mission:
The Director for Rave Clinical Trial Solutions Marketing is responsible for creating, executing, and measuring demand generation and relationship building programs that drive sales of Medidata’s core solutions for the Life Sciences industry. This position works closely with our Medidata product marketing organization and various sales teams to create programs targeted specifically around clinical trial solutions. It will require exceptional creativity, the ability to innovate and scale, top notch networking and collaborating skills, and a “hands-on” approach to accomplish the work.
Create marketing plans by engaging with Product and Sales in annual and quarterly planning to determine programs, activities, and marketing assets to achieve business and revenue goals
Create ad-hoc programs based on needs of various account sub-segments within Sales
Identify and target potential buyers of Medidata Rave Clinical Trial offerings, leveraging content and campaign assets highlighting the unique value provided to prospects
Execute integrated demand generation programs utilizing a variety of techniques including outbound Business Development programs, email, webinars, social media initiatives, and digital/inbound marketing programs
Serve as the Rave Clinical Trial Solutions Marketing point-of-contact on cross-functional teams for marketing programs including campaign development, website design and development, and other efforts as needed
Collaborate with Product Marketing and Corporate Marketing to create marketing assets such as customer reference stories, videos, social media awareness and press releases
Execute face-to-face and virtual programs such as half-day seminars, breakfast and dinner meetings, lunch and learns, and hands-on workshops
Measure and report performance against established KPIs and goals
Up to 20% travel; mostly US regional-based
Your Competencies:
Knowledge and experience in building and executing marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and face-to-face events
Ability to devise new and innovative communication methods and assets to articulate Medidata’s messages and value propositions to customer accounts
Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
Experience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadership
Ability to adapt quickly to changing priorities, and being proactive in thought, ideas and execution
Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution
Excellent verbal and written communication skills
Self-motivated, able to assume responsibility and work autonomously
Your Education & Experience:
Requires a minimum of 11+ years of related experience with a Bachelor’s degree; Requires a minimum of 10 years of experience in field marketing, demand generation, or marketing program role supporting a direct sales force in the B2B / enterprise software industry; or equivalent years of experience
Life Sciences experience is desirable
Clinical trial technology experience is desirable
As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location.
The salary range for positions that will be physically based in the NYC Metro Area is $135,000 - $180,000
The salary range for positions that will be physically based in the California Bay Area is $141,750 - $189,000
The salary range for positions that will be physically based in the Boston Metro Area is $132,750 - $177,000
The salary range for positions that will be physically based in Texas or Ohio is $118,500- $158,000
The salary range for positions that will be physically based in all other locations within the United States is $120,750 - $161,000
Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata’s non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; unlimited paid time off (subject to management discretion); and 10 paid holidays per year.
Equal opportunity
Covid statement
MEDIDATA generates the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes.