Director, Partner Marketing

Medidata: Powering Smarter Treatments and Healthier People

Medidata, a Dassault Systèmes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,000+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Known for its ground-breaking technological innovations, Medidata has supported more than 30,000 clinical trials and 9 million study participants. And Medidata’s ongoing commitment to infusing the patient voice into trial designs and solutions is helping to create a better and more inclusive experience for all participants in clinical studies. Medidata is involved in nearly 40% of company-initiated trial starts globally, with studies conducted in more than 140 countries. More than 70% of novel drugs approved by the Food and Drug Administration (FDA) in 2022 were developed with Medidata software. Medidata is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.

Your Mission:

The Director, Partner Marketing is responsible for creating, executing, and measuring demand generation and relationship building programs that drive sales and consumption of Medidata’s solutions for the Life Sciences industry. This position works closely with our North America Partner Sales organization to craft marketing programs targeted specifically for our Partner customers and prospects. It will require exceptional creativity, the ability to innovate and scale, top notch networking skills, and a “hands-on” approach to accomplish the work.

• Establish relationships with Partner Account Managers and educate them on the role of marketing within their territories and select strategic accounts

• Create marketing plans by engaging Partner Sales in annual and quarterly planning to determine programs, activities, and assets to achieve business and revenue goals

• Execute Partner focused demand generation programs and integrated marketing campaigns utilizing a variety of techniques including email, webinars, social media initiatives, and digital/inbound marketing programs

• Establish ABM programs, including account selection, account research and planning, as well as defining ABM specific metrics and dashboards

• Identify the most effective value prop, marketing messages, materials, channels, and calls to action for key accounts and personas within those accounts

• Develop account focused playbooks including, but not limited to, outbound prospecting, email/nurture, digital/social marketing activities, and events (e.g., virtual, dinner meetings, lunch and learns, and hands-on workshops) with the goal of building pipeline and accelerating bookings

• Collaborate with Global Campaigns, Product Marketing, PR & Comms to tailor content based on account strategy (e.g., customer stories, videos, social media, press)

• Provide Partner Account Managers with data and insights on key accounts

• Execute face-to-face and virtual programs such as half-day seminars, breakfast and dinner meetings, lunch and learns, and hands-on workshops

• Act as the marketing point-of-contact for Partner Sales leadership, providing visibility into Partner marketing  efforts as well as broader marketing initiatives across the company

• Serve as the Partner point-of-contact on cross-functional teams for various marketing programs including marketing campaign development, website design and development, and other efforts

• Measure and report performance against established KPIs and goals

• Up to 20% travel; mostly US regional-based