Medidata: Powering Smarter Treatments and Healthier People
Medidata, a Dassault Systèmes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,000+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Known for its ground-breaking technological innovations, Medidata has supported more than 30,000 clinical trials and 9 million study participants. And Medidata’s ongoing commitment to infusing the patient voice into trial designs and solutions is helping to create a better and more inclusive experience for all participants in clinical studies. Medidata is involved in nearly 40% of company-initiated trial starts globally, with studies conducted in more than 140 countries. More than 70% of novel drugs approved by the Food and Drug Administration (FDA) in 2022 were developed with Medidata software. Medidata is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us @medidata.
The Director, Partner Marketing is responsible for creating, executing, and measuring demand generation and relationship building programs that drive sales and consumption of Medidata’s solutions for the Life Sciences industry. This position works closely with our North America Partner Sales organization to craft marketing programs targeted specifically for our Partner customers and prospects. It will require exceptional creativity, the ability to innovate and scale, top notch networking skills, and a “hands-on” approach to accomplish the work.
Establish relationships with Partner Account Managers and educate them on the role of marketing within their territories and select strategic accounts
Create marketing plans by engaging Partner Sales in annual and quarterly planning to determine programs, activities, and assets to achieve business and revenue goals
Execute Partner focused demand generation programs and integrated marketing campaigns utilizing a variety of techniques including email, webinars, social media initiatives, and digital/inbound marketing programs
Establish ABM programs, including account selection, account research and planning, as well as defining ABM specific metrics and dashboards
Identify the most effective value prop, marketing messages, materials, channels, and calls to action for key accounts and personas within those accounts
Develop account focused playbooks including, but not limited to, outbound prospecting, email/nurture, digital/social marketing activities, and events (e.g., virtual, dinner meetings, lunch and learns, and hands-on workshops) with the goal of building pipeline and accelerating bookings
Collaborate with Global Campaigns, Product Marketing, PR & Comms to tailor content based on account strategy (e.g., customer stories, videos, social media, press)
Provide Partner Account Managers with data and insights on key accounts
Execute face-to-face and virtual programs such as half-day seminars, breakfast and dinner meetings, lunch and learns, and hands-on workshops
Act as the marketing point-of-contact for Partner Sales leadership, providing visibility into Partner marketing efforts as well as broader marketing initiatives across the company
Serve as the Partner point-of-contact on cross-functional teams for various marketing programs including marketing campaign development, website design and development, and other efforts
Measure and report performance against established KPIs and goals
Up to 20% travel; mostly US regional-based
Knowledge and experience in building and executing marketing plans and programs utilizing email, webinars, digital/inbound marketing, social media and face-to-face events
Ability to devise new and innovative communication methods and assets to articulate Medidata’s messages and value propositions to customer accounts
Ability to be innovative with respect to program creation and problem resolution, and process-oriented with respect to marketing operations and execution workflows
Knowledge of marketing processes and e-marketing systems; experience with lead scoring and nurturing methodologies
Experience interfacing with all levels in a Sales organization including account executives, technical consultants, regional managers, and senior leadership
Ability to adapt quickly to changing priorities
Previous experience supporting a large (20+) enterprise sales organization a plus
Excellent interpersonal and persuasive skills to bring together stakeholders from disparate functional groups to enable program creation, support, and execution
Excellent verbal and written communication skills
Excellent organizational and time management skills
Self-motivated, able to assume responsibility and work autonomously
Your Education & Experience:
Requires a minimum of 12 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or equivalent experience
Requires a minimum of 10 years of experience in field marketing, demand generation, or marketing program role supporting a direct sales force in the B2B / enterprise software industry; or equivalent years of experience
Life Sciences experience is desirable
The salary range posted below refers only to positions that will be physically based in New York City. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than New York City, may differ based on the local market data in that region. The base salary pay range for this position is $170,000 to $185,000.
Base pay is one part of the Total Rewards that Medidata provides to compensate and recognize employees for their work. Most sales positions are eligible for a commission on the terms of applicable plan documents, and many of Medidata’s non-sales positions are eligible for annual bonuses. Medidata believes that benefits should connect you to the support you need when it matters most and provides best-in-class benefits, including medical, dental, life and disability insurance; 401(k) matching; unlimited paid time off; and 10 paid holidays per year.
MEDIDATA generates the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes.