Digital Marketing Intern

United States, NY, New York
Internship
3/19/2024
538445

About the Company:

Medidata: Powering Smarter Treatments and Healthier People

Medidata, a Dassault Systèmes company, is leading the digital transformation of life sciences, creating hope for millions of people. Medidata helps generate the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes. More than one million registered users across 2,000+ customers and partners access the world's most trusted platform for clinical development, commercial, and real-world data. Known for its groundbreaking technological innovations, Medidata has supported more than 30,000 clinical trials and 9 million study participants. Medidata is headquartered in New York City and has offices around the world to meet the needs of its customers. Discover more at www.medidata.com and follow us on LinkedIn, Instagram, and X.

The Program:

At Medidata, interns will have the opportunity to accelerate their careers by working closely with experienced professionals and gain valuable, hands-on, full-time work experience. By being a part of our global organization, interns have the opportunity to work alongside our talented and committed professionals helping them to build a strong foundation for achieving their career goals. For 12 weeks, beginning May 20, 2024, interns will have an opportunity to gain a deep understanding of what it means to be a Medidatian. United around a single goal of empowering smarter treatments and healthier people.  Medidatians work in a culture of curiosity, innovation and fun. You will be contributing to the line of business with sustainable and meaningful work.

Our Summer Internship program also includes instructor led training, guided mentorship, exposure to senior leadership and community service. In addition to individual and specific related responsibilities, each intern will participate in our Intern Innovation Lab. Assigned to cross-functional teams, interns will work closely to develop an innovative solution to a business problem currently facing Medidata. As they work diligently to present their final solutions to a panel of top Medidata leaders, we are confident that our interns will make a significant impact on our business.

About the Team:

As the Digital Marketing Intern, you will work closely with the Web & Search team to implement online initiatives to improve awareness, conversion, and lead generation.  As part of the wider global marketing organization, you will have the opportunity to work with a range of internal stakeholders including product marketing, demand generation, campaigns, creative services, and marketing operations, gaining valuable experience managing multiple inputs into complex digital projects.  Key responsibilities will include:

  • Reviewing high performing Medidata web pages, and building out a best practices playbook to demonstrate what worked
  • Supporting the team’s efforts to build out personalized experiences on the Medidata.com website
  • Investigating conversion rates on Medidata.com, and identifying opportunities for conversion optimization

Responsibilities:

  • Review high performing Medidata web pages, and build out best practices playbook to demonstrate what worked well
  • Support the team’s efforts to build out personalized experiences on the Medidata.com website
  • Investigate conversion rates on Medidata.com, and identify opportunities for conversion optimization 
  • Participate in activities focused on optimizing digital performance, including analytics data reviews and technical audits
  • Attend status meetings with external vendor partners and internal stakeholders, assisting with projects and follow-ups where appropriate 

Qualifications:

  • Currently enrolled as a Junior or Senior in a Bachelor’s program, or enrolled in a Master’s program, preferably in Business, Marketing, Communications or a related field
  • Interested in the life sciences industry
  • Must have: basic knowledge of digital technologies including WordPress, Google Analytics (GA4)
  • Nice to have: knowledge of Optimizely experimentation and personalization platforms

The salary range posted below refers only to positions that will be physically based in NYC. As with all roles, Medidata sets ranges based on a number of factors including function, level, candidate expertise and experience, and geographic location. Pay ranges for candidates in locations other than NYC, may differ based on the local market data in that region. The base hourly pay range for this position is $25.00 - $28.00 an hour and a $3,500 sign on bonus.

Applications will be accepted on an ongoing basis until the position is filled.

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Diversity statement

As a game-changer in sustainable technology and innovation, Dassault Systèmes is striving to build more inclusive and diverse teams across the globe. We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day. It is our goal that our people feel a sense of pride and a passion for belonging. As a company leading change, it’s our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.

Equal opportunity

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at 3DS are based on merit, qualifications and abilities. 3DS is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age (40 and above), disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. 3DS will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
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MEDIDATA generates the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes.