Be the Next Game Changer
Acorn AI Product Marketing
United States, NY, New York
Regular
7/14/2022
527918
The Director, Product Marketing will be focused on Medidata Acorn AI products (Intelligent Trials, Medidata Link) and will work closely with product teams and other marketing colleagues on customer insights, go-to-market plans, messaging and content, as well as field marketing tactics. Candidates should be equally comfortable with writing high quality content as well as data analytics, market research, and tactics optimization.
The successful team member will:
- Create customer personas which will serve as inspiration and guides for marketing initiatives
- Collaborate with product teams to develop value propositions and key messages, based on a robust understanding of products, customer needs, and competitive differentiation
- Collaborate with demand and brand marketing teams around tactical execution to deliver messages (events, digital, demand, etc.)
- Generate customer success case studies
- Use Competitive Intelligence to analyze and report on competitor capabilities and initiatives
- Conceive and create thought leadership and educational content to broaden the awareness and understanding of our products
- Bachelor's degree in Life Sciences or Data Sciences, or equivalent experience; Master's degree or MBA preferred
- Minimum of 7 years of related experience, with knowledge and experience in the healthcare and life sciences industry - especially in applying advanced technology (AI, machine learning, etc.)
- Knowledge and experience in the development, marketing and/or sales of advanced analytics software and services in the healthcare / life sciences industry
- A tight and fluid link between left and right brain, the position requires both creative and analytical skills and the ability to clearly articulate complex concepts for maximum understanding
- Strong collaborator, with ability to work with all levels of stakeholders
- Excellent writing and editorial skills and proven content creation experience
- Strong presentation skills
- Experience in designing and executing marketing and communications programs
- Self-motivating, able to assume responsibility and work autonomously in a professional manner
Equal opportunity
In order to provide equal employment and advancement opportunities to all individuals, employment decisions at 3DS are based on merit, qualifications and abilities. 3DS is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age (40 and above), disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. 3DS will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.Covid statement
Our Company requires all U.S. employees to be fully vaccinated against COVID-19 and to provide documentation of full vaccination, unless qualified for a medical, religious or state-required accommodation or otherwise exempt consistent with applicable law. Although accommodation requests will be considered (and granted where appropriate/possible), it may be determined that a candidate is unable to adequately perform the essential functions of the position without imposing an undue hardship due to customer requirements, staffing needs, or other business reasons. Definition of full-vaccination: Employees are considered to be fully vaccinated two weeks after their second dose in a 2-dose series or two weeks after a single-dose vaccine.
MEDIDATA generates the evidence and insights to help pharmaceutical, biotech, medical device and diagnostics companies, and academic researchers accelerate value, minimize risk, and optimize outcomes.