In New Drive for Growth, UK Grocer Asda Selects Dassault Systèmes’ Planning and Optimization Solutions to Transform its Transport Operations

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  • Third-largest grocer in the U.K. will deploy Dassault Systèmes’ “Perfect Logistics” industry solution experience, leveraging DELMIA Quintiq applications, to optimise ASDA’s transport services for its stores, suppliers and parcel clients and enable the logistics team to continue to innovate its service proposition  
  • DELMIA Quintiq’s powerful optimization capabilities enable Asda to improve operational efficiencies and on-time delivery 
  • Asda can boost its environmental performance by reducing empty mileage and optimizing capacity 

VELIZY-VILLACOUBLAY, France — September 27, 2022 — Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA) today announced that Asda, the third-largest grocer in the U.K., has selected Dassault Systèmes’ solutions to transform its in-house transport operations.  Asda can leverage powerful planning and optimization capabilities that improve efficiency and sustainability, and strengthen its ability to offer high quality and convenient services to more than 18 million customers per week.

Asda will deploy the “Perfect Logistics” industry solution experience, which leverages DELMIA Quintiq applications and is based on the 3DEXPERIENCE platform, across the U.K. and Ireland to integrate and optimize the flow of goods between its suppliers, distribution centers and stores.  In one virtual planning environment, Asda can rely on supply chain data, logistics resources and insights to implement optimal delivery strategies, efficiently use resources, and centralize the planning process of its transport logistics services. The visibility and the control provided by DELMIA Quintiq applications enable Asda to deliver on key performance indicators such as reduced transportation costs and improved operational efficiencies and on-time delivery.  

“Perfect Logistics” including DELMIA Quintiq will also help Asda boost its environmental performance in an industry where sustainability has become a business imperative.  Asda gains the flexibility and agility to optimize transportation routes, which reduces empty mileage, makes the most of return journeys and maximizes capacity utilization.  These improvements are key contributors for lowering emissions and fuel consumption and achieving more sustainable business operations.

Asda’s logistics services encompass 39 operations in different regions processing billions of cases and millions of deliveries to supermarkets, supercenters, superstores, and pick-up and drop-off points each year. In 2015, Asda diversified its services by introducing its “toyou” parcel solution, which offers consumers the convenience of returning or collecting purchases from third-party online retailers at more than 600 Asda stores.  For Asda, deploying industry-leading technologies to seamlessly integrate and optimize these and other innovative services as part of its end-to-end logistics operations is key for excelling at cost competitiveness and customer service in a demanding marketplace.

“We needed a flexible solution that meets the needs of our business. Through the use of Dassault Systèmes’ logistics planner, we will be able to move goods quickly, efficiently and cost effectively across our supply ecosystem. Everyone managing our transport operations can see exactly the same picture, and our primary and secondary distribution can work in sync across planning and execution. We can receive instant feedback on our decisions,” said Paul Anastasiou, Senior Director – Parcel Services, Logistics Technology and Operating Models, Asda. “Dassault Systèmes’ experience in the retail sector, software capabilities, and the expertise of its implementation partner The Logic Factory, are key elements of our transformation journey.” 

“Retailers must be able to set themselves apart from cost-cutting competition while taking driver skills, CO2 emissions and transportation costs into consideration.  This requires sustainable business operations that optimize energy, materials and human resources,” said Philippe Loeb, Vice President, Consumer Packaged Goods & Retail Industry, Dassault Systèmes.  “Dassault Systèmes provides the only solutions capable of handling such complexity.  It delivers unmatched functionalities that transform retail logistics from a cost center to an efficient, more sustainable value driver.” 

About Dassault Systèmes

Dassault Systèmes is a catalyst for human progress. We provide business and people with collaborative virtual environments to imagine sustainable innovations. By creating virtual twin experiences of the real world with our 3DEXPERIENCE platform and applications, our customers can redefine the creation, production and life-cycle-management processes of their offer and thus have a meaningful impact to make the world more sustainable. The beauty of the Experience Economy is that it is a human-centered economy for the benefit of all – consumers, patients and citizens. Dassault Systèmes brings value to more than 350,000 customers of all sizes, in all industries, in more than 150 countries. For more information, visit

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