After-sales services represents from 30 to 60% of total revenue for original equipment manufacturers (OEMs) – and growing. Rising demand for highly customized and configured equipment, coupled with the need to stand out in a competitive market, is driving this shift.

At the heart of these higher value, higher return outcome-based sales models is data. Becoming multifaceted service providers requires industrial equipment manufacturers to understand their equipment better by tracking asset behavior in the field to anticipate and mitigate downtimes. To do that, they must aggregate and contextualize all data across the enterprise and their installed base, make sense of it and turn it into actionable knowledge

The Rise of Virtual Twins in Operation

Philippe Bartissol, Vice President of Industrial Equipment Industry at Dassault Systèmes, and Morgan Zimmermann, CEO of NETVIBES, explain why virtual twins are the next game-changer for manufacturers as they tap into new after-sales revenue streams.

Imagine having access to all the data you need to improve equipment reliability and boost operational efficiency. Manufacturers can achieve exactly that by taking advantage of the data science, advanced analytics and virtual twin capabilities in the 3DEXPERIENCE platform. They can then feed all this information back into the engineering loop to guide new product development and deliver tangible value to customers.

A holistic approach like this allows manufacturers to: 


Connect all stakeholders in the value chain within the same 3D model so they can access all the relevant information they need about the equipment and contextualize it.


Capture customer requirements at the concept-stage and carry out ongoing simulations and feasibility studies to validate designs.


Detect and remedy technical issues early on and take preventive action across the installed base, considering maintenance requirements, the feasibility of retrofits and ways to extend the operational lifespan of equipment and components. 


Track the behavior and health of all equipment and carry out continuous fine-tuning to enhance performance, reduce environmental impact and support long-term sustainability objectives.

Virtual twin capabilities offer innovative ways for OEMs to manage their assets. By linking the 3D virtual representation of a specific equipment to the physical version in operation, they can begin to determine precisely how it will perform in an almost limitless range of scenarios throughout its lifecycle. 

The 3DEXPERIENCE platform delivers everything OEMs need to visualize, model and simulate complex equipment, systems and processes. By combining the science-based representation of specific equipment with NETVIBES real-world data science solutions, they can monitor and actively manage operational equipment in the field to unlock new insights and truly revolutionize the after-sales experience.

Data Science and the After-sales Revolution in Industrial Equipment

Discover how data science and virtual twins of equipment in operation unlock new opportunities for manufacturers to proactively manage asset performance in the field and radically enhance customer service.

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