Product Marketing Manager
Role Description & Responsibilities:
We are seeking a strategic and creative Product Marketing Manager to drive the go-to-market (GTM) strategy for our geo.
In this role, you will be the bridge between our Product R&D teams and the market. You will translate complex technical capabilities into compelling narratives that resonate with C-level executives and engineering professionals alike. Your mission is to articulate the value of the 3DEXPERIENCE platform, helping customers understand how Dassault Systemes can transform their business models.
Areas of Focus:
Product Positioning & Messaging:
- Develop clear, differentiated value propositions and messaging frameworks that position our solutions as market leaders.
- Translate technical features into business benefits.
- Create marketing assets: pitch decks, white papers, solution briefs, etc.
Go-to-Market (GTM) Strategy:
- Collaborate with the Industry Process Consultants and Sales teams to ensure alignment on target segments and pricing strategies.
- Define the buyer’s journey and work with the Growth Marketing team to build campaigns that drive demand and adoption.
Market Intelligence & Customer Insights:
- Conduct deep competitive analysis to identify gaps and opportunities in the market.
- Monitor industry trends.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 8+ years of experience in Product Marketing, preferably within a B2B SaaS or software company.
- Proven track record of successfully bringing new products or features to market.
- Exceptional written and verbal communication skills, with a portfolio of high-quality content and presentations.
- Strong analytical skills and a data-driven approach to measuring GTM effectiveness and product performance.
- Ability to work cross-functionally and influence stakeholders without direct authority.
- Proficiency with modern marketing technology.
Inclusion statement
Compensation & Benefits
Compensation for the role will be commensurate with experience. The total expected compensation range will be between $114000 and $134500, representing the base salary (or annualized salary based on estimated hourly compensation) and target bonus.
Dassault Systèmes es un catalizador del progreso humano. Proporcionamos a empresas y personas entornos virtuales colaborativos para imaginar innovaciones sostenibles. Al crear experiencias gemelas virtuales del mundo real con nuestra plataforma y aplicaciones 3DEXPERIENCE, aportamos valor a más de 350.000 clientes de todos los tamaños y sectores, en más de 150 países. ¡Únete a nuestra comunidad mundial de más de 23.800 personas apasionadas!
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