Designing experiences implies a focus on humans (citizens, users, patients, workers, etc.), their interactions and their environment.
Human-centered approaches are enabled by the ability to act on a broader, more complex environment made of tangible and intangible conditions. Product, people and planet considered in one sustainable holistic experience.
These established “innovation by design” methods have been successfully tried and tested. The real shift happens when combined with Dassault Systèmes’ 3DEXPERIENCE platform. This powerful combination allows to design experiences in the most holistic way. End to end.
Dassault Systèmes’ 3DEXPERIENCE platform incorporates solutions for modelling complex systems. We aim to represent the complexity of human experience bridging Experience Thinking with system engineering.
The inter-dependence of complex systems, integrating products and services, can be visualized and modelled.
Creating a brand experience consists of defining and developing the user‘s experience of the brand‘s products within their natural environment.
GE Healthcare’s Global Design team brings together designers and researchers studying innovation, technology and social behavior. The team started out designing medical equipment but then broadened its scope to designing spaces, then patient and medical staff experiences. Interview with Marie Bachoc, Design Thinking Program Manager, GE Healthcare.