An interactive exhibition where technology meets humanity – and visitors shape the conversation
3DEXPERIENCE Lab
IF WE use robot to 3Dprint your building, CAN WE optimize your living space?

The construction industry needs a digital revolution. Even though it is the world´s biggest employer, the industry has been posting profitability losses for over three decades. Absence of efficient collaboration, little use of digital technologies, increasing regulatory constraints; the construction sector has much to gain by adopting new building methods using additive construction. Greater creativity, more flexibility, less material waste, lower carbon footprint, lighter and sturdier structures, these are just some of the advantages put forth by XtreeE, a team of digital enthusiasts who believe it is finally time to free this industry from the constraints of its past. The project with the 3DEXPERIENCE Lab aims to industrialize the digitization of the construction industry to further advance its transformation.
While one of the most booming industries in the world, the construction industry is also the only industry that has seen its profitability plunge over the last 30 years. Why? Partly because of more and more stringent regulations and constraints, and the fact that companies have simply been building the same way for decades (disciplines working in silos, absence of digital representation, poor or no lifecycle management).
The industry needs to reinvent itself.
While BIM (Building Information Modeling) has been gaining ground over the years in design, it does not solve all the industry´s ills. Infusing a more digital approach to design is the right approach but defeats the purpose if construction methods are not revamped as well. The industry is, therefore, challenged to improve the quality of execution while reducing costs.
One innovative solution is taking root and it involves replacing traditional construction methods with 3D printing, also known as additive construction. The technique has been given a new twist by Philippe Morel, architect and founder of EZCT Architecture & Design Research, who brings his passion for 3D and the digital world to the table.
After three years collaborating with robotics manufacturer ABB, robotics software developer HAL Robotics, and concrete industry giant LafargeHolcim, Morel founded XtreeE to revolutionize architectural design and construction using advanced digital technologies and additive construction techniques. Thanks to this process, and freed from the constraints of linear concrete forms prevalently used in construction, XtreeE strives to liberate architects´ imaginations by providing them with the ability to design the most complex shapes and to see them come to life.

Some advantages of additive construction:

Game-changing technology improves construction execution quality.
XtreeE is a multidisciplinary and close-knit group of seasoned architects, some of which are professors with a passion for digital technology, junior architects who are very much aware of the latest innovations in our digital ecosystem, civil engineers, material research engineers, scientists and roboticists. Every team member shares the same ambition: to democratize the use of additive construction.

Interested? Take your chance to elevate your project to the next level.