Dassault Systèmes Launches “Perfect Package”, a New Industry Solution Experience for Consumer Packaged Goods

2013/02/07

The 3DEXPERIENCE Platform Transforms the Way Marketers Can Design Dazzling Packaging for their Consumers

VELIZY-VILLACOUBLAY, France — February 7, 2013 – Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the 3DEXPERIENCE Company, a world leader in 3D design, 3D Digital Mock Up and Product Lifecycle Management (PLM) solutions, announced today the launch of a new industry solution experience for Consumer Packaged Goods (CPG) companies called “Perfect Package”. Based on Dassault Systèmes’ 3DEXPERIENCE platform, it helps integrate the highly fragmented package design process across the entire supply chain to enable winning package designs and faster time to market.

The package development process has traditionally been a serial development process plagued by multiple rounds of rework, resulting in sub-optimal designs. The “Perfect Package” industry solution experience turns it into a synchronized package design process from end to end, integrating internal and external organizations to create breakthrough packaging in record time. Brand manufacturers, design agencies, packaging suppliers and artwork studios collaborate together to virtually create, visualize and validate innovative designs, allowing for rapid packaging iterations and decision taking. 

This significantly reinforces innovation, shortens package design cycles, lowers materials costs and virtually eliminates the chance for costly packaging-related recalls by creating tighter integration and control of artwork development and copy management. “Perfect Package” also drives packaging reuse. Instead of redesigning new packages for every product initiative, CPG companies can repurpose and modify existing designs, saving time and increasing package sustainability and delivering more value through a desired consumer experience.

“In the world of Fast Moving Consumer Goods companies, some succeed, some fail, and some make an impact on society. This impact is mostly due to a perfect match between the actual product and the way it is delivered: the packaging,” said Monica Menghini, Executive Vice President, Industry and Marketing, Dassault Systèmes. “Packaging is a key component of any brand’s equity. It is, essentially, the first and most important advertising for that product. This is what inspired us to create 'Perfect Package'. Creating a perfect consumer experience requires more than just a nice design tool. Our 3DEXPERIENCE platform allows to embrace the design experience need of today’s marketers.”

To learn more about “Perfect Package” and all of Dassault Systèmes’ industry solution experiences for Consumer Packaged Goods and Retail, including “Perfect Shelf,” please visit: http://www.3ds.com/solutions/consumer-packaged-goods-retail/overview/.

關於 達梭系統

達梭系統作為3D體驗公司，為企業大眾提供虛擬空間以發想永續創新。其全球領先的解決方案改變產品在設計、生產和技術支援的方式。達梭系統的協同合作解決方案更推動社群網絡的創新，透過虛擬世界以改善真實世界的可能性，且加以延伸。達梭系統為超過80個國家，逾15萬個來自不同產業與規模的客戶增添價值。如欲瞭解更多資訊，請參訪：http://www.3ds.com/。  

CATIA、SOLIDWORKS、SIMULIA、DELMIA、ENOVIA、GEOVIA、EXALEAD、NETVIBES、3DSWYM and 3D VIA為達梭系統或其美國及／或其它國家子公司之註冊商標。