Corporate Identity
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Guidelines
The sheer diversity of communications methods imposes restrictions in terms of graphic uniformity and coherent expression. It is therefore necessary to lay down specific guidelines for each of the elements that constitute the visual identity: colors, typefaces, graphic concepts ...
These rules must ensure the consistency and the permanence of our identity over time. They also act as a means to protect its legal validity.
The object of the presented document (French/English bilingual pdf file) is to outline these rules. It is a working tool that contains the main principles for the use of our brand image.