Rockwell Automation and Dassault Systèmes to Integrate the Digital Factory and Plant Operations for a Virtual Design & Production Environment

Joint solution will redefine how the mechanical engineer and the control engineer collaborate to reduce time to market and drive down costs

MILWAUKEE and Paris, Dec. 11, 2007 — Rockwell Automation, a leading global provider of industrial automation power, control and information solutions and Dassault Systèmes, a world leader in 3D and product life cycle management (PLM) solutions, announced today that they have signed a memorandum of understanding to develop a joint solution to make the virtual design and production environment a reality.

The virtual design and production environment more closely links product design to manufacturing and will serve manufacturers, such as those in the automotive industry – addressing the needs of brand owners, tiered suppliers and machine builders. The solution will help enable collaborative mechanical and control design with bidirectional synchronization. As a result, immediate feedback will be available on design changes, thus enabling the testing of various “what if” scenarios in order to continuously optimize manufacturing operations. Customers will benefit, because manufacturing operations will be commissioned faster with optimal production performance.

“Manufacturers are anxiously awaiting a solution that can turn the idea of a virtual design and production environment into reality,” said Kevin Roach, vice president of Software, Rockwell Automation. “We see this relationship as a way to make our customers' visions come true in the very near term by capitalizing on the strengths of both the Rockwell Automation Integrated Architecture™ and Dassault Systèmes' PLM solutions.”

“This relationship is a natural fit for both Dassault Systèmes and Rockwell Automation,” said Philippe Charles, CEO, Dassault Systèmes Delmia Corp. “The years of development that we have put into our DELMIA Automation solution and that Rockwell Automation has put into its Integrated Architecture make it possible for our two companies to integrate these technologies and provide a joint solution to customers in the very near future.”

The joint solution will link manufacturing design to factory-floor control by integrating Rockwell Software RSLogix 5000 control programming and configuration software with DELMIA Automation PLM software from Dassault Systèmes. As a result, manufacturers can expect to reduce the cost of engineering and ramp-up time, and continually optimize their manufacturing operations with an accurate, real-time, simulation model.

"We are one step closer to realizing the dream of a virtual design and production environment with the relationship between Rockwell Automation and Dassault Systèmes,” said Jim Caie, vice president consulting, ARC Advisory Group. “Virtual commissioning is a key capability in helping manufacturers go to market with speed, confidence and efficiency."

"The recent announcement from Dassault Systèmes and Rockwell Automation positions Rockwell Automation squarely in the digital manufacturing technology space and extends Dassault Systèmes' reach into manufacturing operations,” said Dick Slansky, senior analyst, PLM & Discrete Manufacturing, ARC Advisory Group. “The integration of these solutions will provide manufacturers with the capability to virtually design their production systems in 3D, and design and validate control logic prior to physical implementation and commissioning. This will reduce the time it takes to launch manufacturing systems, as well as its associated costs."

Working together with customers, both Rockwell Automation and Dassault Systèmes have created complementary manufacturing engineering technologies, built around strong, object-oriented data models for representing devices and operations. A shared vision between the companies enables a virtual design and production environment, and provides customers with the benefits of collaborative, bidirectional synchronization.

“Our benchmark research finds that over 75 percent of best-in-class manufacturers are investing in real-time interoperability between PLM and plant-floor technologies. In addition, our research on digital manufacturing indicates the best-in-class are twice as likely as laggards to hit their deadlines by starting manufacturing planning prior to design release, and simulating facility and equipment operation during design," says Jim Brown, vice president & group director of Product Innovation, Engineering and Manufacturing Research for Aberdeen Group. "Manufacturers of complex, asset-intensive products like automobiles are turning to holistic factory simulation to decrease time to full volume production."

The interplay between design and manufacturing will help increase efficiencies in the design process and ultimately minimize the time between design and delivery. Engineers involved in all stages of design will have the ability to make adjustments in real-time, incorporating, preserving and augmenting knowledge rapidly across various stages of the production life cycle.

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About Dassault Systèmes

Dassault Systèmes is a catalyst for human progress. We provide business and people with collaborative virtual environments to imagine sustainable innovations. By creating virtual twin experiences of the real world with our 3DEXPERIENCE platform and applications, our customers can redefine the creation, production and life-cycle-management processes of their offer and thus have a meaningful impact to make the world more sustainable. The beauty of the Experience Economy is that it is a human-centered economy for the benefit of all – consumers, patients and citizens. Dassault Systèmes brings value to more than 350,000 customers of all sizes, in all industries, in more than 150 countries. For more information, visit