PSA Retail Unveils its Digital In-Store Experience with Dassault Systèmes

• Blending digital with real transforms how consumers buy automobiles • PSA Retail’s Experience Store features configurators for Peugeot, Citroën, DS vehicles • Traditional automotive dealership model evolving to appeal to a digital generation

VELIZY-VILLACOUBLAY, France — June 27, 2017 — Dassault Systèmes (Euronext Paris: #13065, DSY.PA) is helping PSA Retail, the automotive distribution group of PSA, transform the customer car buying journey with a compelling digital in-store automotive dealership experience that injects change into its traditional automotive retail space and engages consumers in an interactive, personalized purchase decision. 

PSA Retail used Dassault Systèmes’ “Virtual Garage” industry solution experience to create a digital in-store retail format that infuses high-end digital visualization into the physical showroom sales process.  PSA Retail’s new “Experience Store” in Paris features point of sale configurators to digitally showcase Peugeot, Citroën and DS vehicles in spaces measuring only 150 square meters for each brand.  PSA Retail, the leading automotive distributor in France and second-leading in Europe, plans to replicate this new retail format with 30 Experience Stores across Europe by 2020.

Using high-end renderings of virtual 3D models at its Experience Store, PSA Retail can showcase entire product ranges digitally with the detail and realism needed to create an emotional connection with customers.  Shoppers can experience and configure their vehicle of choice in real time, choosing from different variants, scene environments, lighting conditions and effects to customize the vehicle’s interior and exterior. 

The configurators also serve as a valuable sales tool to showcase product options and detailed specifications without requiring any 3D visualization expertise. 

“Automotive dealerships are challenged to present a growing number of options and accessories to appeal to a digital generation and, particularly in large cities like Paris, do so in small, expensive retail locations,” said Olivier Sappin, Vice President, Transportation & Mobility Industry, Dassault Systèmes.  “Imagine a showroom without a physical car, or interacting with a car without touching it.  3DEXPERIENCE universes bring consumers closer to their future car than if they were strolling through a physical dealership.”

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About Dassault Systèmes

Dassault Systèmes, the 3DEXPERIENCE® Company, is a catalyst for human progress. We provide business and people with collaborative virtual environments to imagine sustainable innovations. By creating virtual twin experiences of the real world with our 3DEXPERIENCE platform and applications, our customers can redefine the creation, production and life-cycle-management processes of their offer and thus have a meaningful impact to make the world more sustainable. The beauty of the Experience Economy is that it is a human-centered economy for the benefit of all – consumers, patients and citizens. Dassault Systèmes brings value to more than 300,000 customers of all sizes, in all industries, in more than 150 countries. For more information, visit