Giken Speeds Up Proposal Preparation and Design Process with Dassault Systèmes’ Design Solution

Removes the Wall Between Concept and Actual Design by Utilizing Intuitive Imagination and Shape With CATIA

TOKYO, June 7, 2010 – Dassault Systèmes (DS) (Euronext Paris: #13065, DSY.PA), a world leader in 3D and Product Lifecycle Management (PLM) solutions, today announced that Giken has successfully transited its business model from made-to-order to proposal-oriented by deploying Dassault Systèmes’ PLM solutions.
In the auto industry, metal prototype production has been decreasing for years and Giken’s metal prototype production business was forced to transform to the new business model. While its competitors have moved to quantity production, Giken decided to focus on product planning and proposal-oriented business. It started to improve efficiency in mechanical design and production by using CATIA, and added CATIA for Design which enables it to integrate industrial design process into mechanical design and production process.

With this change, Giken can present the best proposal in a short time to its clients by showing easy-to-understand 3D models designed using CATIA, and satisfy clients’ requirements with proper cost and quality.

CATIA for Design includes “Imagine & Shape,” which enables intuitive free modelling, similar to making clay models, “Free Sketch Tracer” that integrates 2D sketches quickly to 3D environments, and Real-Time Rendering. These functions enable designers to translate their ideas quickly to 3D models, as well as increase efficiency with smooth data integration from end to end.

“Dassault Systèmes’ CATIA is very attractive because it enables us to create ideal models we imagine in a very short time,” said Hiroaki Ohsumi, managing director and Design Group leader, Giken K.K. “In the existing process, industry designers draw 2D sketches and then clay models was produced, following which 3D data are produced based on the clay models and simulated to fit the conditions of mechanical design. This resulted in a lot of design adjustment. By utilizing CATIA for Design, we can design and check against requirements simultaneously, reducing design changes and working hours, as well as minimizing cost and time to delivery.”

"We are very pleased that Giken has deployed our solutions to tackle their new challenges,” said Tomohiko Suetsugu, president, Japan, Dassault Systèmes. "3D modelling includes a lot of information and is easy-to-understand for everyone. This enables us to experience lifelike products in the early stage of design. We expect the demand for 3D use in sales and marketing area to increase very soon.”

About Dassault Systèmes

Dassault Systèmes, the 3DEXPERIENCE Company, is a catalyst for human progress. We provide business and people with collaborative 3D virtual environments to imagine sustainable innovations. By creating virtual twin experiences of the real world with our 3DEXPERIENCE platform and applications, our customers push the boundaries of innovation, learning and production to achieve a more sustainable world for patients, citizens, and consumers.  Dassault Systèmes brings value to more than 300,000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit