Citizen Watch Shortens Product Design Processes with Dassault Systèmes

ENOVIA SmarTeam and SolidWorks Solutions Accelerate Time to Market and Cut Development Time

SolidWorks World, SAN DIEGO, Calif.,Jan. 22, 2008- Dassault Systèmes (DS) (Nasdaq: DASTY; Euronext Paris: #13065, DSY.PA), a world leader in 3D and Product Lifecycle Management (PLM) solutions, today announced that Citizen Watch Co. Ltd. has implemented ENOVIA SmarTeam’s product lifecycle management software and SolidWorks 3D CAD software as part of a company-wide transition from 2D to 3D product design.

“We aim to reduce costs and development time by 30 percent using SolidWorks for product design and ENOVIA SmarTeam for data collaboration,” said Masayuki Watanabe, assistant manager section 2, business process management dept, watch business control center, Citizen Watch Co., Ltd. “We’re very satisfied with the usability and direction of SolidWorks 3D CAD.” A faster design process that encouraged innovation was a key goal for Citizen in choosing a PLM system as it sought an effective way of maintaining a steady stream of new products while staying ahead of the heavy competition in the watch industry.

Citizen Watch Co., Ltd uses ENOVIA SmarTeam as the central repository for product information created in SolidWorks 3D CAD software. Consolidating all product information in ENOVIA SmarTeam enabled Citizen to institute collaborative design processes that shorten the design process. Using ENOVIA SmarTeam’s concurrent engineering processes, multiple designers can now work on the same project at the same time without risk of conflict or error because they are referring to the same product information files.

ENOVIA SmarTeam users at Citizen Watch Co., Ltd. share product data in real-time across processes such as design, production engineering and manufacturing. Collaboration throughout the process enables the design teams to create products that are easy to manufacture. Designers spot and correct problems virtually, rather than in prototyping or production.

“We are proud to have enabled a high-end customer such as Citizen Watch Co., Ltd. to produce high quality products that are quick and affordable to develop,“ said Alex Zeltcer, general manager, ENOVIA SmarTeam, Dassault Systèmes. “Citizen Watch has taken a phased approach to PLM, gradually and cost-effectively deploying a PLM program over time, with real business benefits at every phase.  With flexible and robust PLM functionality, we offer customers an opportunity to achieve a substantially low total cost of ownership.”

“It’s rewarding that a company like Citizen Watch Co., Ltd., so focused on precision and advancing the quality of its products, has standardized on SolidWorks as the foundation of its PLM strategy,” said Rainer Gawlick, vice president of worldwide marketing for SolidWorks Corporation. “We are committed to helping companies like Citizen embrace 3D design in way that leverages the considerable expertise they’ve developed in the 2D world.”

ENOVIA SmarTeam and Citizen Watch will be speaking and presenting at SolidWorks World 2008, San Diego, January 20-23, booth # 719. For further details, visit

About Dassault Systèmes

Dassault Systèmes is a catalyst for human progress. We provide business and people with collaborative virtual environments to imagine sustainable innovations. By creating virtual twin experiences of the real world with our 3DEXPERIENCE platform and applications, our customers can redefine the creation, production and life-cycle-management processes of their offer and thus have a meaningful impact to make the world more sustainable. The beauty of the Experience Economy is that it is a human-centered economy for the benefit of all – consumers, patients and citizens. Dassault Systèmes brings value to more than 350,000 customers of all sizes, in all industries, in more than 150 countries. For more information, visit