Centric Software Unveils Centric AI to Power Smarter Product Decisions at NRF 2026

CENTRIC > Dassault Systèmes

Centric AI connects product data and workflows from concept to commercialization to automate and accelerate the decisions that drive margin, speed and growth

CAMPBELL, Calif., September 10, 2026 — Centric Software is pleased to announce that it is showcasing Centric AI, its new AI platform for product lifecycle decisions, at NRF 2026: Retail’s Big Show Europe, taking place September 15–17, 2026 at Paris Expo Porte de Versailles. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, consumer electronics, food & beverage, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.

Retailers and brands are moving AI from experimentation into day-to-day operations, with growing focus on measurable business impact. This shift is especially relevant across the product lifecycle, where decisions combine product data, market demand, sourcing constraints, cost, compliance requirements and commercial priorities. As companies manage more products, channels and regulatory requirements, teams have more information to evaluate but less time to act.

AI is only as useful as the context behind it. Centric AI brings a common AI platform to the product lifecycle, including Centric AI Companion, Centric AI MCP and specialized Centric AI Agents.  Centric AI combines more than two decades of connected product data, workflows and industry expertise with conversational interactions, external connectivity, agentic workflows and packaged applications—turning that foundation into a competitive advantage at a moment when the market is flooded with generic AI promises and starved for AI that delivers real business value.

The business impact is measurable. Customers running Centric AI alongside Centric's concept-to-commercialization solutions reclaim 90–98% of the time previously spent on manual work like data entry, approval routing, bill of materials creation and status tracking. That time saving is visible on the bottom line too with Centric customers reporting 2–5% improvements in gross margin and gains of up to 5% in sell-through from faster, better-informed pricing, assortment and inventory decisions.

"The near-term value of Centric AI is clear: take repetitive operational work off teams' plates and give people back time," says Vincent Picou, Chief AI Officer at Centric Software. "The greater opportunity is ahead—AI agents that evaluate more alternatives and weigh competing constraints in seconds, so every recommendation is already tested against the trade-offs that matter. Human expertise doesn't disappear. It moves to judgment calls and the exceptions only people can resolve."

Centric AI delivers value on both fronts. It saves time on task by automating the operational work inside the product lifecycle—less manual entry, fewer handoffs, fewer approvals and meetings. It also accelerates time to decision by connecting data and surfacing insights across functions, so teams act on the next-best decision instead of waiting to assemble one.

AI is not new to Centric. It's already embedded across Centric PLM™, Centric Visual Boards™, Centric Planning & Pricing™, Centric Market Intelligence™ and Centric PXM™. Centric AI unifies and extends that foundation, reaching product teams in four ways:

  • Ask Centric AI Companion: teams can surface product and commercial information instantly and trigger actions in natural language, right inside the tools they already use.
  • Connect safely with Centric MCP: extend the value of external AI systems while keeping product data, permissions and business context under control.
  • Act with Centric AI Agents: hand off entire tasks end to end. Agents such as the BOM & Tech Pack Agent can turn a rough sketch or supplier document into a complete, multi-line bill of materials in minutes, automatically matching the closest style and building out fabric, trim and packaging details.
  • Solve high-value challenges with Centric AI Apps: purpose-built experiences like Centric AI Studio™ apply generative AI to product ideation, design and visual content creation to accelerate product development decisions and time to market.

At NRF Europe, Hall 4, Booth P-042, Centric Software will demonstrate how Centric AI connects intelligence across workflows to streamline everyday work and accelerate the product and commercial decisions that shape the bottom line.

"Our strategy is simple: invest in AI where it delivers measurable gains in margin, speed and growth," says Fabrice Canonge, CEO of Centric Software. "As AI moves from experimentation into the heart of business operations, Centric AI builds on decades of product data, workflows and industry expertise to turn AI into a competitive advantage and drive lasting value for our customers."

About Centric Software

Centric Software provides the market-leading AI-enabled product lifecycle management platform for food & beverage manufacturers, grocery, brands and multi-category retailers. As experts in all fast-moving consumer goods, Centric Software delivers best-of-breed solutions to design, develop, source, comply, buy, make, package, assort and sell products. Centric Software solutions optimize the product portfolio, harmonize product offers and streamline product development by speeding time to market and innovation while enhancing quality control and ensuring regulatory compliance. 

About Dassault Systèmes

Dassault Systèmes is a catalyst for human progress. Since 1981, the company has pioneered virtual worlds to improve real life for consumers, patients and citizens. Through the 3DEXPERIENCE platform, AI-powered, science-based virtual twins help 390,000 customers of all sizes, in all industries, collaborate, imagine and create sustainable innovations that drive meaningful impact. For more information, visit: www.3ds.com