Boticário Group Digitally Transforms the Manufacturing of 300 Million Products a Year with Dassault Systèmes

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  • World’s largest beauty franchise network adopts the 3DEXPERIENCE platform 
  • Improved manufacturing operations at two plants will boost global competitiveness
  • Dassault Systèmes accompanies CPG and retail companies seeking manufacturing solutions in today’s Industry Renaissance

VELIZY-VILLACOUBLAY, France — July 27, 2021 — Dassault Systèmes (Euronext Paris: FR0014003TT8, DSY.PA) announced that Boticário Group, the world’s largest beauty franchise with over 4,000 points of sale in Brazil and more than fifteen countries, has selected the 3DEXPERIENCE platform to digitally transform the manufacturing of more than 300 million products per year sold under its consumer brands like O Boticário, Eudora, quem disse, berenice?, and Vult.

Boticário Group will use the “Perfect Production” industry solution experience based on the 3DEXPERIENCE platform to improve the shop floor management of its manufacturing operations and accelerate the manufacturing process at its two production plants in Brazil. Increased visibility and control will reduce inventory costs and defects and ensure regulatory compliance.  These gains in quality and efficiency will support the company’s competitiveness. 

“The first step in our growth strategy is to integrate manufacturing processes and improve operations with real-time monitoring and traceability. We saw Dassault Systèmes’ success with other companies in our industry and the broader value that the 3DEXPERIENCE platform could bring to our business as our strategy matures, and made the right choice,” said Leandro Balena, Industrial Director, Boticário Group.

“Boticário Group identified the need to better orchestrate its manufacturing know-how to create long-term value — a key element of today’s Industry Renaissance,” said Philippe Loeb, Vice President, Consumer Packaged Goods & Retail Industry, Dassault Systèmes. “The 3DEXPERIENCE platform offers a new approach for CPG and retail companies to address the manufacturing complexities that lead to costly delays in new product introductions, irregular product supply and idle inventories affecting brand integrity and the consumer shopping experience.”  

About Dassault Systèmes

Dassault Systèmes, the 3DEXPERIENCE® Company, is a catalyst for human progress. We provide business and people with collaborative virtual environments to imagine sustainable innovations. By creating virtual twin experiences of the real world with our 3DEXPERIENCE platform and applications, our customers can redefine the creation, production and life-cycle-management processes of their offer and thus have a meaningful impact to make the world more sustainable. The beauty of the Experience Economy is that it is a human-centered economy for the benefit of all – consumers, patients and citizens. Dassault Systèmes brings value to more than 300,000 customers of all sizes, in all industries, in more than 150 countries. For more information, visit https://www.3ds.com