Clarion Malaysia, part of Clarion Group, is based in Penang’s Bayan Lepas Free Trade Zone and employs 700 people. Using the latest technology, Clarion manufactures sound and car audio electronics for domestic cars made by Proton, Perodus and Naza, as well as vehicles made by Honda and Hyundai.
In a highly competitive market, where manufacturers have to quickly develop and introduce new products to meet rapidly changing consumer trends, Clarion knew it needed to pursue innovative new designs and improved product lines. Clarion also sought to expand its markets, maximise profitability and increase consumer loyalty.
To meet its goals, Clarion wanted a CAD system that could reduce design time by at least 30 percent. After considering several solutions, Clarion chose to employ CATIA V5, part of the latest PLM technologies from IBM and its technology partner Dassault Systèmes of France.
Clarion Malaysia has reduced design cycle time by nearly 50 percent for new products, speeding time-to-market. Prior to the migration to CATIA V5, the company’s designers needed a total of 14 months to develop a complete new model. Now, Nakazaki says, design teams are able to complete a model in less than 9 months.