Discover Urban Renaissance, a monumental projection in the heart of Seoul.
As part of The Only Progress is Human campaign, Dassault Systèmes shares through Urban Renaissance its ideas for the ideal city. In doing so, we want to raise awareness to the challenges of urban citizens, representing 2/3 of the world population by 2050, and inspire others to create sustainable solutions for the future.
That is why we invited Korean artist Yiyun Kang to recreate in a 3D video-mapping our vision of the city of tomorrow. This artwork is projected on an emblematic monument of the city, the DDP (Dongdaemun Design Plaza), that has been designed by Zaha Hadid Architects using our solutions.
Dr Yiyun Kang is an internationally recognized artist, specialized in projection mapping installations in cities. At the intersection of art, technology and experience, YiYun Kang attempts to explore the symbiotic relationship between hybrid moving-image, spatial narrative and space that goes beyond a conventional screen.
Her work has been exhibited in a number of museums and galleries in Europe, Asia and the United States and she has taken part in several residency programmes.
For Dassault Systèmes, she imagined GeoFuture, an artwork using the Dongdaemun Design Plaza as a canvas to showcase to all her interpretation of Dassault Systèmes’ city of tomorrow.
The DDP is a multi-cultural complex located at Dongdaemun History & Culture Park Station, that has been imagined & created by Zaha Hadid Architects using CATIA, one of Dassault Systèmes' product design solutions.
Officially inaugurated on March 21, 2014, it is now a major urban landmark in Seoul with a neofuturistic design thanks to its mushroom-like structure made of steel, stone, aluminum and concrete.