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The Rise of Interactive Marketing

Firms no longer need to manufacture their product before they create assets to promote it. New, digital technologies are poised to transform engineering and design data into easy-to-share visualizations for powerful online product experiences. The result? Interactive marketing with the help of realistic 3D assets that, thanks to a fast-developing open standard asset format called glTF, can be viewed and manipulated on any device.

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The Rise of Interactive Marketing

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