PSA Retail Unveils its Digital In-Store Experience with Dassault Systèmes
• Blending digital with real transforms how consumers buy automobiles
• PSA Retail’s Experience Store features configurators for Peugeot, Citroën, DS vehicles
• Traditional automotive dealership model evolving to appeal to a digital generation
VELIZY-VILLACOUBLAY, France — June 27, 2017 — Dassault Systèmes (Euronext Paris: #13065, DSY.PA) is helping PSA Retail, the automotive distribution group of PSA, transform the customer car buying journey with a compelling digital in-store automotive dealership experience that injects change into its traditional automotive retail space and engages consumers in an interactive, personalized purchase decision.
PSA Retail used Dassault Systèmes’ “Virtual Garage” industry solution experience to create a digital in-store retail format that infuses high-end digital visualization into the physical showroom sales process. PSA Retail’s new “Experience Store” in Paris features point of sale configurators to digitally showcase Peugeot, Citroën and DS vehicles in spaces measuring only 150 square meters for each brand. PSA Retail, the leading automotive distributor in France and second-leading in Europe, plans to replicate this new retail format with 30 Experience Stores across Europe by 2020.
Using high-end renderings of virtual 3D models at its Experience Store, PSA Retail can showcase entire product ranges digitally with the detail and realism needed to create an emotional connection with customers. Shoppers can experience and configure their vehicle of choice in real time, choosing from different variants, scene environments, lighting conditions and effects to customize the vehicle’s interior and exterior.
The configurators also serve as a valuable sales tool to showcase product options and detailed specifications without requiring any 3D visualization expertise.
“Automotive dealerships are challenged to present a growing number of options and accessories to appeal to a digital generation and, particularly in large cities like Paris, do so in small, expensive retail locations,” said Olivier Sappin, Vice President, Transportation & Mobility Industry, Dassault Systèmes. “Imagine a showroom without a physical car, or interacting with a car without touching it. 3DEXPERIENCE universes bring consumers closer to their future car than if they were strolling through a physical dealership.”
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Dassault Systèmes, the 3DEXPERIENCE Company, provides business and people with virtual universes to imagine sustainable innovations. Its world-leading solutions transform the way products are designed, produced, and supported. Dassault Systèmes’ collaborative solutions foster social innovation, expanding possibilities for the virtual world to improve the real world. The group brings value to over 250, 000 customers of all sizes, in all industries, in more than 140 countries. For more information, visit www.3ds.com
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