Tobii is the global market leader in eye tracking and eye control - our products include licenses to the world’s largest portfolio of eye tracking patents, covering critical aspects of hardware design, algorithms and user experience concepts.
The robust, accurate and easy-to-use technology has been recognized by major companies as the best methodology in its area with a fast ROI.
The eye tracking technology makes it possible for computers and interfaces to know exactly where users are looking - the gaze data obtained can then be used either for analysing and understanding human behaviour, or to control and interact with an interface using the eyes. Tobii is thus divided into several Business Units, depending on eye tracking solution and usage.
Eye tracking for research
Tobii Pro offers complete lab solutions that are widely used within scientific research, market research, usability (UX), professional performance and training. We help businesses and science professionals gain real insights into human behaviour with world-leading eye tracking solutions and services. Tobii Pro Insight, our research consultancy, conducts attention-based studies helping organizations make better business-critical decisions.
Our world-leading eye tracking research products and services are used by more than 3,500 companies and 2,500 research institutions, including all of the world's 50 highest ranked universities and the top market research institutes, as well as the major brand owners.
Humanizing Your Technology
Tobii Tech provides the eye tracking technology to you as a device manufacturer, with a mission to bring eye tracking into broader use. We offer market-leading eye tracking technology to industrial partners within the consumer market and certain specialized markets, for example within diagnostics, VR, XR and computer control. As an example, Tobii Gaming - within Tobii Tech - makes it possible to use eye tracking in PC gaming for an enhanced streaming, gameplay and esports experience.
Assistive technology for communication
Tobii Dynavox provides a wide range of Augmentative and Alternative Communication (AAC) products, both with and without eye tracking: Communication apps, speech generating devices, eye trackers and eye gaze-enabled devices for individuals with disabilities and special needs, helping them gain or regain autonomy.
The company is based in Stockholm, Sweden, with a global presence - offices in Sweden, UK, Ukraine, Norway, North America, Latin America, Japan, China, Korea, Taiwan, and with more than 1,000 employees all over the world, of which one-third are working in R&D. Tobii was founded in 2001 and is since 2015 listed on Nasdaq Stockholm (TOBII). Our products are sold directly to customers and through resellers and partners worldwide.