Tobii is the global market leader in eye tracking and eye control - our products include licenses to the world’s largest portfolio of eye tracking patents,...

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Company address: KARLSROVAGEN 2D 7th floor SE-18253 DANDERYD , SWE


Partner Overview

Tobii is the global market leader in eye tracking and eye control - our products include licenses to the world’s largest portfolio of eye tracking patents, covering critical aspects of hardware design, algorithms and user experience concepts.
The robust, accurate and easy-to-use technology has been recognized by major companies as the best methodology in its area with a fast ROI.

The eye tracking technology makes it possible for computers and interfaces to know exactly where users are looking - the gaze data obtained can then be used either for analysing and understanding human behaviour, or to control and interact with an interface using the eyes. Tobii is thus divided into several Business Units, depending on eye tracking solution and usage.  


Eye tracking for research

Tobii Pro offers complete lab solutions that are widely used within scientific research, market research, usability (UX), professional performance and training. We help businesses and science professionals gain real insights into human behaviour with world-leading eye tracking solutions and services. Tobii Pro Insight, our research consultancy, conducts attention-based studies helping organizations make better business-critical decisions.
Our world-leading eye tracking research products and services are used by more than 3,500 companies and 2,500 research institutions, including all of the world's 50 highest ranked universities and the top market research institutes, as well as the major brand owners.


Humanizing Your Technology

Tobii Tech provides the eye tracking technology to you as a device manufacturer, with a mission to bring eye tracking into broader use. We offer market-leading eye tracking technology to industrial partners within the consumer market and certain specialized markets, for example within diagnostics, VR, XR and computer control. As an example, Tobii Gaming - within Tobii Tech - makes it possible to use eye tracking in PC gaming for an enhanced streaming, gameplay and esports experience. 

Assistive technology for communication

Tobii Dynavox provides a wide range of Augmentative and Alternative Communication (AAC) products, both with and without eye tracking: Communication apps, speech generating devices, eye trackers and eye gaze-enabled devices for individuals with disabilities and special needs, helping them gain or regain autonomy. 


The company is based in Stockholm, Sweden, with a global presence - offices in Sweden, UK, Ukraine, Norway, North America, Latin America, Japan, China, Korea, Taiwan, and with more than 1,000 employees all over the world, of which one-third are working in R&D. Tobii was founded in 2001 and is since 2015 listed on Nasdaq Stockholm (TOBII). Our products are sold directly to customers and through resellers and partners worldwide.

Partner Highlights

Our eye tracking technology caters different needs at several levels in the 3Ds organisation:

Eye tracking, as a behavioural research tool, provides objective and unbiased insights into cognitive workload, and helps understand an individual's visual strategy and systematically evaluate it. The technology lets you "see your business through the eyes of your employees", providing a better understanding of their work environment and the human factors influencing them. It is particularly adapted to 3D environments where designers and engineers can perform tests and track behaviour throughout the entire product lifecycle: from early design phases to post-production audit and usage testing.

Eye-tracking, thanks to its objective and instant insights, is thus used for professional performance assessment, training and skill transfer, as well as evaluating and improving ergonomics and safety in the workplace. For instance, eye tracking is used in car manufacturing processes to train operators in complex tasks, and in the aerospace industries to capture how experts in quality control inspect a turbine blade.

User Experience (UX) and Human-Computer Interaction (HCI) researchers and teams use eye-tracking to evaluate the usability of interfaces, dashboards and apps, both in-house and during product development. Designers and engineers also use eye-tracking in the early design phases in order to understand the perception and usages of their new products. Likewise, market research specialists will be able to track shopping experiences and new usages within life-like 3D shops.

Our Tobii Tech business unit works with our partners to integrate eye tracking into their own solutions - for example enabling the possibility to add eye control and make for a more natural and intuitive HCI. For business integration partners we offer revolutionary OEM units with embedded hardware and software components for a fast and seamless integration.



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+33 (0)6 23 51 02 85

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