The company chose Dassault Systèmes’ 3DEXPERIENCE® platform, including its ENOVIA V6 application for data management and collaborative innovation.

According to The Aluminum Association,1 “aluminum has a 20% smaller life cycle CO2 footprint than steel and compared with today’s steel cars, a fleet of aluminum vehicles saves the equivalent of 44 million tons of C02 emissions.” Indian Tier 1 automotive supplier, Endurance Technologies Pvt. Ltd, has bet on this material to drive its business.

“Global emission standards requiring OEMs to produce lighter vehicles have made Aluminum Die casting a fast-growing business,” said Dr. Mohan Godse, Executive Vice President of New Product Development-Casting Division, Endurance Technologies Pvt.Ltd. “Aluminum Die cast products are found in all types of vehicles, from two wheelers, which include motorcycles and scooters, to three wheelers, which are very popular here in India and four wheel passenger cars and commercial vehicles.”

Endurance Technologies excels in the manufacture of Aluminum Die cast products and, as such, offers very attractive solutions to OEMs around the world, many of which are already its customers. Aluminum, for example, is increasingly used for structural components. “Take the swing arm, for example, a main component of the rear suspension of a motorcycle and a part we manufactured for one of our global OEMs,” he said. “This technology-driven product helps reduce motorcycle weight, while offering better riding comfort and handling. And because it takes up less space, the OEM has more room in which to focus on styling.”

OEMs need to launch environmentally friendly yet high performing vehicles at a fast pace in response to a dynamic automotive industry. “Today’s automotive consumers are very demanding because they desire diversity, fuel efficiency, strength and compliance with standards and all this for a low price,” Dr. Godse said. “In India, for example, drivers want comfortable yet affordable vehicles that are sturdy enough to withstand Indian road conditions. OEMs need to comply while accelerating their delivery of vehicles to market, and they depend on us to be responsive as well. It determines their success and ours too.”


Endurance Technologies works in collaboration with its OEM customers to design the part that fits their needs. It relies on its four R&D centers, each one dedicated to a different product line, to come up with innovative products that will make a difference in the market. One such achievement is an inverted front fork that the company developed in collaboration with a European Tier 1 supplier . “The inverted fork increases rigidity and performance and was a first of its kind component in the Indian market,” Dr. Godse said. 

Dr. Godse believes that designing innovative automotive parts is a combination of product, process and manufacturing. “When all three exist in one single environment, the result is an efficient way to develop products that customers want,” he said. “This is why we adopted Dassault Systèmes’ 3DEXPERIENCE® platform; it provides us with integrated applications on a unique platform from design to manufacturing, resulting in end-to-end digital continuity and data compatibility.”

Secure collaboration was another important requirement since Endurance Technologies Pvt. Ltd. has sites across India with designers and engineers who need to exchange and work together on projects. “In the past, collaboration was manual and paper-based,” Dr. Godse said. “Engineering BOM, RFQs, change management - all these processes existed, but information was exchanged on paper and there was no traceability.”

“Now, project teams throughout the organization can collaborate in real time on virtual 3D models and data that they can all access in a unique environment – the 3DEXPERIENCE platform. With one single click, all our Advanced Product Quality Planning (APQP) data, all our deliverables, can be retrieved from any location and they are capitalized in the system for future employees,” said Mr. Nitin Bhone, Manager, Transmission R&D.

Dassault Systèmes business partner Xchanging implemented ENOVIA at Endurance. “It has been a great experience to work with the team at Xchanging,” Dr. Godse said. “They deployed ENOVIA from blueprinting the business process documents to extending ENOVIA to the shop floor. They added value to every stage of New Product Development (NPD) and helped us harmonize the engineering process across different business units on the single enterprise platform – the 3DEXPERIENCE platform.”

The 3DEXPERIENCE platform provides us with integrated applications on a unique platform from design to manufacturing, resulting in end-to-end digital continuity and data compatibility.

Dr. Mohan Godse
Dr. Mohan Godse
Executive Vice President of Endurance Technologies Pvt. Ltd.
Swing arm. Endurance Technologies excels in the manufacture of Aluminum Die cast products.


The design release process is managed by ENOVIA V6, the 3DEXPERIENCE platform’s workflow management application. ENOVIA also manages the change process and informs project stakeholders which data is impacted by the change and whose work is affected. Project milestones are updated with ENOVIA’s product planning and program management solutions so everyone can see how the project is moving forward. Each casting, brake, suspension, and transmission division has a common APQP process and workflow standardized in the system, which ensures that each approval, validation and project phase is respected. “Lead times are reduced and design errors are less likely to occur,” Dr. Godse said. 

“Moreover, all engineering data is linked to business information in our ERP system. There is connectivity and controls in a secure environment. Document management is incorporated into the ENOVIA environment, which is critical for a Tier 1 supplier. In this way, engineers don’t manage data, they focus on innovation and design,” Dr. Godse said.

The company went one step further and uses ENOVIA to manage its quality process TS16949. “The people involved in quality assurance have a central environment they can all work in to manage product quality and even share best practices. There is also a powerful search engine employees can use to see if a product has already been developed, which reduces redundancies in the database and of course, lost time,” Dr Godse said.

Clutch housing. Endurance Technologies suspensions


As with many Tier 1 suppliers, Endurance Technologies has a variety of different customers and needs to work with different data formats, depending on the design solution used by its clients. “The 3DEXPERIENCE platform is an open environment, so handling multi-CAD data is not a problem,” Dr. Godse said. “It’s easier to collaborate with our customers when we can work with their native data. This is reassuring for them and for us.” 

“At Endurance Technologies we strive to achieve zero-defect, zero-error products that provide our customers’ customers with a very different experience in terms of comfort, ride and vehicle handling,” Dr. Godse said. “An innovation curve on the rise and the ability to rapidly launch new innovative products on the market have been and continue to be two of our principle areas of focus, because this is how we will drive sustainable growth in this fast-moving business,” Dr. Godse concluded.

Endurance Technologies Private Limited Logo

Focus on Endurance Technologies Pvt. Ltd.

Tier 1 automotive supplier

Products: Aluminum Die casting (including alloy wheels), suspension, transmission and brakes

Employees: 4150

Revenue: USD 702 million from domestic and overseas operations (2013-14)

Headquarters: Aurangabad, Maharashtra, India

For more information www.endurancegroup.com

Xchanging Logo

Focus on Xchanging

Xchanging provides business processing, technology and procurement services internationally to customers across multiple industries. Xchanging is a Dassault Systèmes Value Added Reseller( VAR ) in India and also global implementation partner. Xchanging has been providing consulting and implementation services on ENOVIA / 3DEXPERIENCE platform for 12 years.Within the current partnership, Xchanging has deployed ENOVIA in leading automotive OEMs and suppliers, both in India and across the globe, enabling manufacturers to streamline information for more effective decision-making throughout product lifecycles, and to enhance product innovation. Recently, Xchanging has been accredited Transportation & Mobility industry partner by Dassault Systèmes.

For more information www.xchanging.com