General Mills France adopted Dassault Systèmes’ 3DEXPERIENCE platform and its on cloud-based Perfect Shelf Industry Solution Experience to engage in new merchandising strategies for its Häagen-Dazs premium brand of ice creams.
The Challenge
General Mills France, a world leading food and beverage company, needed to design the most efficient and innovative merchandising strategy to launch its expanded line of Häagen-Dazs ice cream.
Dassault Systèmes Response
General Mills France adopted Dassault Systèmes’ 3DEXPERIENCE platform and its on cloud-based Perfect Shelf Industry Solution Experience to engage in new merchandising strategies for its Häagen-Dazs premium brand of ice creams.
Benefits
Perfect Shelf’s powerful category management capabilities facilitated collaboration and optimized guidance to retailers by creating an immersive shopping experience that led to better store-aisle positioning and product visibility.
