BAT Poland

Poland : Solution
Industry: Consumer Packaged Goods & Retail

British American Tobacco (BAT) is a global tobacco company with more than 200 brands sold in over 200 markets. BAT operates in 44 factories in 41 countries and employs more than 57,000 people worldwide. BAT Poland was selected as the strategic production hub for all of Europe, consolidating operations from numerous other countries. The number of SKUs produced would increase from 20 to 200 and then to 1,000.

The Challenge

BAT Poland had been using a mixed system for managing operations, including SAP, Kanban and a lot of paper-based and manual tracking.  They needed an IT solution to handle the increase in production complexity and internal logistics of material they were about to face.

Dassault Systèmes Response

BAT Poland chose a total warehouse system from Dassault Systèmes.  The flexibility of the solution enabled the automation of all materials movement and internal logistics.


  • Successful consolidation of production – moving from 20 to 200 SKUs in short-term
  • Elimination of manual and paper-based work
  • Automated warehouse and manufacturing operations for full traceability of finished goods