Benetton Group


In an industry where making impressions counts, global fashion brand Benetton Group has been turning heads for almost 50 years with colorful clothes and provocative advertising. In 2011, the Group selected the Dassault Systèmes (3DS) 3DEXPERIENCE Platform, including ENOVIA Version 6 for global development and sourcing.

The Challenge

As a manufacturer, Benetton Group needed to assure quality, cap production costs and cut production time, while as a retailer, the Group needed to adopt a new distribution approach by opening retail stores in markets not covered by sales partners.

Dassault Systèmes Response

The Group chose Dassault Systèmes 3DEXPERIENCE Platform including ENOVIA Version 6 to build a new end-to-end process spanning the shopping experience, customer involvement and new collection development.


With the 3DEXPERIENCE Platform, Benetton has reduced product time-to-market by respecting key calendar dates for seasonal product development and improved collaboration across the entire value chain by providing a single collaborative platform to the company’s ecosystem.