Partner Marketing Enablement Manager (f/m/d)
We are looking for a Partner Marketing Enablement Manager (f/m/d) to join our team in Munich. Partners are a major route to market for Dassault Systèmes, and their marketing needs to move from brochures and one-off events to measurable, end-to-end programs. In this senior role, you will coach, challenge and equip our partners to make that shift, and you will build the programs, content and data foundations that let it scale.
Dassault Systèmes, the 3DEXPERIENCE Company, provides businesses with virtual universes to imagine sustainable innovations. Our world-leading solutions transform the way products are designed, produced and supported.
Role Description & Responsibilities
- Modernize partner marketing by moving partners from ad-hoc activities to end-to-end programs built on account-based marketing (ABM), executive-level content and a clear content matrix, including joint marketing plans with priority partners
- Coach and enable partners through workshops and best-practice sharing, helping them measurably improve their own marketing results
- Translate company goals and partner-specific value propositions into tailored marketing plans for distributors, resellers, and consulting and systems-integrator partners, including a starter plan for every new partner
- Design, pilot and scale partner programs, such as executive customer programs and the reactivation of dormant customer accounts
- Own the data foundation by closing contact data gaps, ensuring opt-in-based outreach and making the best use of the contacts partners hold
- Allocate co-marketing budget by KPIs, sales contribution and revenue targets, focusing on the partners and programs with the most potential
- Help partners adopt marketing automation, such as lead nurturing and automated campaign workflows, to professionalize their lead generation
- Act as the bridge between Marketing, Partner Management and Sales, and hold partners accountable for execution, reporting and ROI to drive pipeline growth in the indirect channel
Qualifications
- Degree in marketing, business administration, communication or a comparable qualification
- 11+ years of experience in channel partner management, partner marketing or B2B marketing, ideally in a complex software or technology environment
- Proven experience building account-based programs and executive-level content that drove pipeline
- Expertise in marketing automation and digital marketing, including setting up automated customer journeys and teaching others to do the same
- Strong coaching and facilitation skills, with a track record of running workshops and guiding stakeholders strategically
- Pioneering spirit, with a keen eye on B2B marketing trends and the drive to modernize how partners market
- Independent, senior way of working, with the confidence to make well-informed decisions and engage partners and leaders as an equal
- Fluent German and very good English, written and spoken
What’s in it for you?
- An international and diverse working environment in a collaborative team
- Flexible working hours with a hybrid working model, a good work-life balance, and a comprehensive benefits package
- Extensive skills and career development programs to build your journey with us
Interested? Click on “Apply” to upload your application documents.
Inclusion statement
Dassault Systèmes is a catalyst for human progress. We provide business and people with collaborative virtual environments to imagine sustainable innovations. By creating virtual twin experiences of the real world with our 3DEXPERIENCE platform and applications, we bring value to more than 350,000 customers of all sizes, in all industries, in more than 150 countries. Join our global community of more than 23,800 passionate individuals!
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