Marketing Manager

United States, MA, Waltham
Regular
6/20/2024
539747

Role Description & Responsibilities:

SOLIDWORKS is seeking an experienced, high-energy Marketing Manager to join the SOLIDWORKS Strategy, Business Development and Community team. You will be responsible for defining and executing the marketing strategy for 3DEXPERIENCE SOLIDWORKS for Makers - that targets Makers and Hobbyists who need digital design technology to make their ideas a reality. The product is sold solely online.

This highly-visible position will require you to define a marketing strategy that drives awareness and sales of 3DEXPERIENC SOLIDWORKS for Makers and play a big role in the execution of the marketing plan at a global level.  The ideal candidate will have 5-7 years of marketing experience in a professional setting and will be responsible for:

·       Delivering consistent, comprehensive analytics related to marketing activities, results, and beyond – including:

o   Measuring and reporting results of all marketing activities and using the data to optimize campaign performance/results - including:

o   Results for search engine optimization initiatives for core web pages and additional pages created to drive awareness and sales

o   Email performance (for nurturing existing users and finding new ones): email open and click rates

o   Pay-per-click campaigns: number of clicks, cost per click, average cost per conversion/sale

o   Results of influencer initiatives – tracking: number of views, likes, cost per click/sale

o   Results of a/b testing on web pages, email content, etc.

o   Results of special offers:  traffic to web pages, clicks/conversion rate, revenue generated

o   Traffic and engagement levels within the product’s dedicated online community

o   Weekly tracking of projected vs actual numbers for: new orders, net new orders, active users, web page visits and conversion rate

o   Developing statistical models using internal software to analyze data and create visualizations used to make business decisions

o   Interpreting/analyzing data results and communicating to client to help answer specific questions and solve problems

o   Defining which data is needed to answer specific questions, address problems, and make solid decisions - including surveys to collect data

·       Google and social ad pay-per-click campaigns

·       Organic social plan/content and blogs from users, influencers, etc.

·       Influencers’ strategy to push the reach of our message beyond traditional marketing campaigns

·       Marketing partnerships and sponsorships with various organizations and events.

·       Affiliates program with Value Added Resellers and other relevant affiliates

·       Web strategy/content, including SEO and localization

·       Marketing budget

·       Connecting with colleagues on enhancements related to users’ ecommerce experience

·       Plan to enhance users’ post-sales experience - i.e., email nurturing campaigns, getting started web page

·       Inclusion/promotion of the offer at 3DEXPERIENCE World.

·       Engaging with local SOLIDWORKS marketing teams worldwide to gain support to promote the offer locally

Qualifications:

·       5-7 years Marketing experience and success preferably for SaaS/products sold online

·       Bachelor’s Degree preferred

·       Excellent communication skills and ability to work effectively individually and as a team player with colleagues from many different departments and levels within the organization. You must be able to influence without authority

·       Excellent project management skills - the ability to juggle multiple projects at a time and meet various deadlines and deliverables

·       Skilled at execution - someone that goes beyond strategic thinking and can execute quickly on marketing initiatives

·       Ability to analyze data related to results of marketing initiatives, make decisions to optimize results and deliver presentations on results/recommendations

·       Driven, tenacious, can-do personality that is motivated by surpassing aggressive goals

Diversity statement

As a game-changer in sustainable technology and innovation, Dassault Systèmes is striving to build more inclusive and diverse teams across the globe. We believe that our people are our number one asset and we want all employees to feel empowered to bring their whole selves to work every day. It is our goal that our people feel a sense of pride and a passion for belonging. As a company leading change, it’s our responsibility to foster opportunities for all people to participate in a harmonized Workforce of the Future.

Compensation & Benefits

Dassault Systèmes offers an excellent salary with potential for bonus, commensurate with experience. Benefits include a choice of plans providing comprehensive coverage for medical, dental, vision care for employee & dependents as well as employee life, short & long term disability, tuition reimbursement, immediate 401K enrollment, 401K match (50 cents on the dollar, up to the first 8% of your eligible compensation that you contribute based on match eligibility criteria), flexible time off policy, and 10 paid holidays.

Equal opportunity

In order to provide equal employment and advancement opportunities to all individuals, employment decisions at 3DS are based on merit, qualifications and abilities. 3DS is committed to a policy of non-discrimination and equal opportunity for all employees and qualified applicants without regard to race, color, religion, gender, sex (including pregnancy, childbirth or medical or common conditions related to pregnancy or childbirth), sexual orientation, gender identity, gender expression, marital status, familial status, national origin, ancestry, age (40 and above), disability, veteran status, military service, application for military service, genetic information, receipt of free medical care, or any other characteristic protected under applicable law. 3DS will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.
SOLIDWORKS Logo > Dassault Systèmes

SOLIDWORKS leads the global 3D computer-aided design (CAD) industry with easy-to-use 3D software that trains and supports the world's engineering and design teams as they drive tomorrow's product innovation.