An interactive exhibition where technology meets humanity – and visitors shape the conversation
3DEXPERIENCE Lab
If WE harness the power of nitinol, a revolutionary space-age material, to create sustainable and high-performance airless tires, CAN WE reinvent the wheel for a sustainable future?

The Smart Tire Company’s project emerged from awareness of the tire industry's ecological impact. Each year, global production exceeds 2.5 billion tires, leading to over 500 million punctures and blowouts, and the accumulation of more than 50 billion tons of waste. This waste often ends up in landfills or oceans, contributing to microplastic pollution.

The mission of The Smart Tire Company goes beyond merely reinventing the tire. The company aims to transform the $300 billion global tire industry, which could grow to $500 billion by 2030. Their ambition is built on three key pillars:

The use of Nitinol, a shape-memory alloy originally developed for NASA's Mars rovers, is The Smart Tire Company’s key innovation. Nitinol offers revolutionary benefits:

The "Metl" tires developed by The Smart Tire Company offer several benefits, supporting the following UN Sustainable Development Goals:
Design and Modeling of the Metl Tire: The 3DEXPERIENCE platform could be employed for designing, modeling, and simulating the Metl tire, taking into account the unique properties of Nitinol.
Tire Structure Optimization: The platform’s simulation tools would allow for virtual testing of the tire’s strength, flexibility, and durability under various conditions, enabling optimization of its structure.
Performance Analysis: The platform could be used to analyze performance data from lab tests or real-world conditions, helping to refine the tire’s performance.
Eco-Design and Lifecycle Analysis: 3DEXPERIENCE could assist in evaluating the environmental impact of the Metl tire throughout its entire lifecycle, from manufacturing to recycling.
Multidisciplinary Team: The Smart Tire Company leverages a team of experts from diverse fields such as materials science, mechanical engineering, marketing, and startup management. This diversity fosters innovation and informed decision-making.
Collaboration with NASA: The company developed the Metl tire in partnership with NASA, benefiting from the expertise of the U.S. space agency.
Crowdfunding: Through a Kickstarter campaign, Smart Tire Company engages with the community to gauge public interest in the product and gather valuable feedback.
Industry Exchange: During its presentation, Smart Tire Company interacted with mobility industry professionals, demonstrating a commitment to collaboration and industry engagement.

The Smart Tire Company is an innovative start-up, revolutionizing the tire industry with its airless tire technology. Using advanced Nitinol, a NASA-developed alloy, their mission is to provide high-performance, sustainable, and safe tires.
Interested? Take your chance to elevate your project to the next level.