Growth Marketing Senior Manager, Experience Campaign

Medidata: Power Smarter Treatments and Healthier People

Medidata is powering smarter treatments and healthier people through digital solutions to support clinical trials. Celebrating 25 years of ground-breaking technological innovation across more than thirty eight thousand trials and 11 million patients, Medidata offers industry-leading expertise, analytics-powered insights, and one of the largest clinical trial data sets in the industry. More than 1 million users trust Medidata's seamless, end-to-end platform to improve patient experiences, accelerate clinical breakthroughs, and bring therapies to market faster. Discover more at www.medidata.com.

About the Medidata Team:

Medidata is the leading cloud-based platform for clinical trials, empowering life sciences organizations to bring life-changing therapies to market faster. As part of Dassault Systèmes, we are at the forefront of innovation in clinical research, supporting a global ecosystem of life sciences companies with cutting-edge technology and data-driven solutions. This position offers the opportunity to contribute to our mission of improving patient outcomes while gaining hands-on experience in demand generation marketing within the life sciences and clinical trial technology industry.

Your Mission:

As the Senior Manager, Growth Marketing of an Experience Campaign, you will report to the Sr Director of Growth Marketing. In this role, you will serve as a strategic, hands-on individual contributor responsible for leading the paid for digital, planning, execution, and measurement of an Experience demand generation program globally. You will bridge the gap between high-performance paid media and content strategies to drive high quality leads and pipeline opportunities for an Experience marketing campaign.

Responsibilities:

• Integrated Campaign Execution: Partner with digital media team and external agency partners to design and execute multi-channel demand generation programs across a variety of platforms, e.g LinkedIn Social, Content Syndication and Programmatic DSPs, alongside outbound email and events.  
• AI-Driven Content Workflows: Implement AI-driven content production workflows—utilizing LLMs (Gemini, ChatGPT, Claude, etc.)—to scale high-quality demand gen assets, personalized email sequences, and dynamic ad copy while maintaining brand voice. 
• Full-Funnel Optimization: Manage the full performance marketing funnel, from top-of-funnel awareness (Display/Video) to bottom-of-funnel conversion, with a rigorous focus on lead quality and pipeline acceleration. 
• Advanced Measurement & Analytics: Partner with Marketing operations to understand and action the measurement framework for the Experience campaign, utilizing Multi-Touch Attribution (MTA), testing, and engagement patterns to provide clear insights and actionable recommendations for optimization.
• Workflow & Automation: Partner with Marketing Operations to lead the technical execution workflow within marketing automation platforms (Eloqua/Salesforce) and manage A/B testing strategies for landing pages and email performance. 
• Cross-Functional Collaboration: Partner with Product Marketing, Solution Sales Specialists, Business Development and subject matter experts to develop messaging and align content with search intent and technical SEO strategies to build topical authority. 
• Strategic Planning: Contribute to quarterly marketing planning with data-backed recommendations on budget allocation and channel diversification based on performance trends.