Audi Q7 Launch

Innovative Visual Event Experience


For the launch of the Audi Q7, 3DEXCITE delivered a visually stunning and innovative Visual Event Experience. Audi’s aim in creating the dynamic product staging for the Q7 was to showcase the luxury SUV in motion using cutting-edge technology for an impressive product experience. Dealers travelled from all over the world to the Audi Training Centre (ATC) in Munich, Germany to learn more about the vehicle.


The scenes were created using 3DEXCITE DELTAGEN software. Three projection elements were needed to achieve the look and feel that Audi was looking for: floor, background and vehicle projection. For this project, 3DEXCITE teamed up with VENTUZ, who provided the technological platform for the staging. Dynamic and animated graphics were superimposed on the vehicle bringing it to life while the Q7 was in motion on stage.


3DEXCITE delivered an amazing product experience for Audi that so far has been showcased about 100 times and in front of approximately 10,000 people worldwide. Take a look at the stunning installation to see why 3DEXCITE is the go-to-company for amazing product experiences!